Influencers
Move Over K-Pop, C-Pop Is Hitting High Numbers
New data highlights the marketing potential of Chinese celebrities during fashion month. From actor Xiao Zhan to singer Liu Yuxin, fans were hooked. Read More
From Pariah To Darling? Fan Bingbing Returns To Spotlight At 2023 Oscars
Does Fan Bingbing’s appearance at Hollywood’s biggest event signal a reprieve for other stars who have fallen afoul of China’s tax authorities? Read More
How Celebrities Stole The Show At Paris Fashion Week 2023
At Paris Fashion Week, celebrities were the vehicles for maintaining consumer attention, something that distracted from the actual collections. Read More
Cai Xukun At Prada, Xiaozhan At Tod’s: Chinese Stars, Designers, Influencers Pack A Punch At Milan Fashion Week
Brands are embracing the return of Chinese stars to Milan Fashion Week. These personalities who command an impressive following are their gateway to China. Read More
Dior, Tissot Ambassador Arthur Chen Feiyu Embroiled In Fan Sex Scandal
Private photos of Chen Feiyu, a mainland Chinese “traffic idol” and son of the acclaimed director Chen Kaige, were leaked across social media. Read More
Chloé Perfume Appoints Guan Xiaotong As First Chinese Ambassador
Chinese social media blew up on news that "Shadow" star Guan Xiaotong has been named as Chloé Perfume's first local brand ambassador. What’s next for the Coty Inc.? Read More
Meet The Five Chinese Fashion Influencers You Need To Know This Year
With China’s influencer market outpacing the rest of the world, who are the homegrown luxury and fashion KOLs that brands must follow? Read More
From Jackson Wang, To Wang Yibo: How K-Pop’s Chinese Stars Become China’s Favorite Brand Ambassadors
Over the years, ethnic Chinese K-pop stars have found a second wind for their careers in their home market, China. What accounts for their meteoric rise? Read More
China’s Next Big Thing? Who Is Louis Vuitton’s Latest Ambassador Dylan Wang?
The French luxury house has announced Chinese actor Dylan Wang, famous for his lead role in "Love Between Fairy and Devil," as its newest brand ambassador. Read More
Blackpink’s Record Label YG Entertainment Debuts New K-pop Group Baby Monster
YG Entertainment’s new K-pop group Baby Monster debuts months after China “partially” lifts years-old ban on Korean content. Read More
