Influencers
Liu Genghong Is the Face of China’s Hottest Trend, Workout Livesteams
Singer Liu Genghong has emerged as the new face of China's fitness livestreaming trend, with 64 million followers on Douyin and a collaboration with Fila. Read More
4 MCNs You Need to Know in China
Behind every successful KOL, there stands a mighty MCN company. How can international luxury brands leverage these agent-led businesses to generate sales? Read More
Jiawa Liu on Reshaping the Notion of Influence
Creative director and influencer Jiawa Liu talks to Jing Daily about her role in fashion and the impact of Russia’s war against Ukraine on the industry. Read More
Brands Shy Away From Celebrity Marketing in China
Celebrity marketing events in March fell by 50 percent compared to last year. Are traffic stars no longer bright spots in China? Read More
Influencer Accused of Dressing Inappropriately Sparks Online Debate
A post in which a mother accused a Chinese influencer of being a bad influence on children has gone viral online. What can brands take away from this? Read More
Deng Lun, Face of Bulgari and Roger Vivier, Fined $16.6 Million for Tax Evasion
On March 15, Deng Lun, brand ambassador of Roger Vivier and Bulgari, was fined $16.6 million for tax evasion. How should Maisons respond to the PR crisis? Read More
Meet the Chinese Olympians Taking Luxury by Storm
With Weibo’s Hot Search taken over by topics around Beijing 2022, Jing Daily analyzes four Chinese athletes that are worth luxury brands’ attention. Read More
Su Yiming Is the Rebel That Luxury Needs
Thanks to his standout performance at the Olympics and his cool-kid attitude, Chinese snowboarder Su Yiming is set up for future luxury sponsorships. Read More
Olympic Skier Eileen Gu Is China’s Hottest Commodity
Skier Eileen Gu is such a unique talent, many believe she’ll become the “savior” of the scandal-ridden celebrity branding market in China. Read More
Will China’s Attempts to Rein in Celebrity Culture Affect Global Luxury?
China has cracked down on the excesses and debauchery of celebrity culture. But will this clampdown affect luxury retailers’ bottom lines? Read More
