Influencers
Should Brands Distance Themselves From ‘Controversial’ Celebrities?
After a spate of recent boycotts, should luxury brands distance themselves from controversial KOLs? The answer might surprise you. Read More
China Says No to Gossip and Star Chasing by Monitoring Celebrity Information
Chinese authorities are monitoring the spread of celebrity information online, including their personal details and brand endorsements. Read More
Top Social Star Li Ziqi Breaks the Illusion and Sues Influencer Agency
China’s most prominent cultural vlogger, Li Ziqi, hasn’t posted on her channels in months. Is this the end of her idyllic videos? Read More
How Viya & Austin Li Won Singles’ Day
The big winners of this year’s Singles’ Day in China were its livestreamers. But can they also help luxury brands? Read More
The Birth Of China’s Cultural Opinion Leaders
A new generation of creative tastemakers have emerged, called Cultural Opinion Leaders (COLs). Are they China’s next big influencers? Read More
China’s ‘Piano Prince’ Falls From Grace as Beijing’s Celebrity Crackdown Continues
Following Kris Wu’s arrest, world famous “Piano Prince” Li Yundi has become the latest Chinese celebrity entangled with the law after hiring a prostitute. Read More
Will This KOL Scandal Derail Rolls-Royce?
A misstep in China is never welcome. Reaction to Rolls-Royce’s casting of a lowbrow celebrity couple might derail its China offensive. Read More
Squid Game Star HoYeon Jung Is Louis Vuitton’s New Global Face
Louis Vuitton named Squid Game star Hoyeon Jung as its global brand ambassador. But many netizens complained about the appointment. Read More
Introducing China’s Top Virtual Idols: Ayayi and Luo Tianyi
Following China’s crackdown on the entertainment industry, celebrities have become an unsafe option for brands. But are virtual idols a safer one for them? Read More
Does Swapping Celebrities Damage Your Brand?
Luxury names lean heavily on celebrities in China, so does it matter when they need to cut ties with a big name and drop in another? Read More
