Companies
Decoding the Puffer Opportunity in China
China’s winter puffer jacket business will grow to $20 billion. As Beijing prepares the 2022 Winter Olympics, here are key trends fueling this growth. Read More
D2C Brand Perfect Diary is Disrupting China’s Beauty Market
How a homegrown D2C brand used disruptive marketing tactics to resonate with Chinese millennials and become a billion-dollar company in just three years. Read More
2020 Trends in Content and Commerce Integration in China
Key trends from 2019 such as short video, e-commerce livestreaming, brand collaborations, and offline experiences show no sign of abating. Read More
US Affordable Luxury Brands’ Problems Run Deeper Than the Trade War
US affordable luxury brands are facing numerous challenges in China beyond the trade war. What can they do to deal with advancing consumer demands? Read More
Youzan: the Booming Leader of WeChat Commerce
Youzan managed to stand out as a leader in the very competitive market of WeChat stores. The company’s revenue and GMV are booming. Read More
Can Moda Operandi Break Into the Fashionista Circles in China?
The newcomer e-commerce platform Moda Operandi is choosing to tackle China's rich and runway-obsessed consumers. But just how irreplaceable can it become? Read More
Did Dior x Stüssy Miss the China Mark?
The exclusivity of collaborations like Dior x Stüssy are not very common and should be widely promoted in the West and to China’s eager consumers. Read More
How L’Oréal Sales Surpassed One Billion RMB on Singles’ Day
L’Oréal became the top selling beauty brand on Tmall this year, beating out peers Estée Lauder and SK-II. Here's how they did it. Read More
Can Fashion Brands Make Green Products Interesting to Chinese Consumers?
There are many ways for businesses to talk green, but what really sticks with consumers? Brands are torn about how much to disclose about their initiatives. Read More
How Luxury Brands Should Measure Influencer ROI
Using scientific methodologies, Kantar China created a new approach for brands to measure their increasing spending on influencers. Read More
