Companies
Loewe’s Content-Commerce Approach is the Winning Luxury Strategy for the 2020s
Spanish luxury brand Loewe proves that it is possible to build a strong consumer base through a strong content-commerce-based strategy in China. Read More
Perfect Diary’s New Collaboration Proves Successful Without Appropriation
On June 17, Perfect Diary released a host of exclusive makeup looks with nine famous Western makeup artists to promote their new koi fish makeup palette. Read More
5 Successful Cosmetic Brand and Food Collaborations for Chinese Gen Zers
How to create a successful food x beauty collaboration? Jing Daily reviews five beauty brands and food collaborations that attracted the Chinese Gen Zers. Read More
Five Luxury Brands That Are Winning 520 Day In China
To capitalize on the consumption rebound in China’s market right now, luxury brands are spending more than usual on their 520 marketing campaigns this year. Read More
Overseas Obstacles For Chinese Companies in a Post-COVID-19 World
The latest research from the global firm Brunswick is shedding light on obstacles that could lay ahead for Chinese companies wanting to expand overseas. Read More
Luxury Brands Digital Marketing That Worked in China During the COVID-19 Crisis
COVID-19 demands new forms of consumer engagement, so we took a look at what digital marketing campaigns have worked for international brands in China. Read More
How Lingerie Brand NEIWAI Connects with Chinese Women
By rebranding social stereotypes about women in China, NEIWAI's social media campaign shined through the crowd ahead of International Women's Day 2020. Read More
How SARS Led to the Birth of China E-Commerce
SARS was a turning point for both JD.com and Alibaba. We take a look at what happened and how they navigated the virus crisis. Read More
Can Vipshop Keep Defying the Odds with its New Offline Stores?
A rising star in discount sales, Vipshop has somehow managed to compete with its bigger competitors. But will opening offline shops help or hurt its cause? Read More
The Unique Challenges of Selling Fashion in China
Connecting with Chinese shoppers often requires a very different set of tools than US and European companies use at home. Read More
