Companies
Can Chinese Investment Cement Alexander Wang’s Local Success?
Alexander Wang’s minority investment from China-based companies might sound like a deal. But are all parties entering with the same expectations? Read More
After Admitting To Mistakes In China, Can Adidas Make A Comeback?
Adidas has reported a fifth quarter of falling revenue in China. But after 25 years in the market, the sportswear giant isn’t backing down from a challenge. Read More
Urban Revivo Is China’s Best Kept Secret
While Chinese brands venturing overseas is nothing new, few manage to crack the market. What makes Guangzhou’s Urban Revivo so special? Read More
Meet The Top 100 Chinese Brands In 2022
Tencent retained its first spot on Kantar BrandZ’s Top 100 Chinese Brands 2022, while Li-Ning and Xiaohongshu saw prominent growth in brand value. Read More
Why Muji Fell Out Of Favor In China
The hashtag #why Chinese people don't like to buy Muji anymore# has over 340 million views. Does the Japanese retailer need to brace for a backlash? Read More
Tiffany Levels Up With League Of Legends Partnership
Tiffany & Co. is putting a luxury spin on the League of Legends World Championship trophy. Will the play for esports fans pay off? Read More
H&M Returns To Tmall But It’s Far From Business As Usual
H&M has returned to Alibaba's Tmall platform 16 months after the Xinjiang backlash. But can the fast fashion company ever win back local shoppers? Read More
Yeenjoy Studio Enters Chinese Homes, One Minions Ceramic At A Time
Transforming tradition into pop culture gold, Yeenjoy Studio is known for collaborating with streetwear names like Clot and beloved IP like the Minions. Read More
LVMH Without Virgil: How The Conglomerate Can Speak To A New Generation
The late designer bridged a necessary gap between youth culture and luxury traditions. Can LVMH maintain that connection without him? Read More
L’Oréal Shines In China As Hermès, Kering Keep Quiet On 2023 Outlooks
While luxury brand sales fell in the second quarter due to store closures, L’Oréal bucked the trend thanks to China’s voracious beauty appetite. Read More
