Companies
Will Versace’s China Offensive Pay Off?
Italian powerhouse Versace has stepped up its China offensive with two events at Shanghai Fashion Week. But will it win fans? Read More
Meet The Brand That Made $3 Million In Digital Sneakers
RTFKT’s sneaker drop with FEWOCiOUS earned three million. Now, it’s auctioned off a gold sneaker for CNY on China’s digital marketplace, Treasureland. Read More
How One Brand Tapped Into China’s Booming Duty-Free Market
Although it tanked elsewhere, China’s travel retail market benefited from the relaxation of duty-free limits and the country’s luxury appetite. Read More
How One Brand Conquered China’s Booming Luxury Appliance Market
From luxe loudspeakers to hi-tech fitness gadgets, pandemic constraints have heightened consumer demand for numerous luxury home appliances. Read More
Why Qeelin x Mr. Bags’ Bracelet Collab Sold Out In 1 Second
By flexing its cultural advantage as a Chinese luxury brand, Qeelin sold out 100 sets of its Mr. Bags jewelry collaboration in one second. Read More
Is Outdoor Brand Arc’teryx Quietly Pivoting to a “China First” Strategy?
How much Amer Sports and Arc’teryx will change under Chinese leadership? China is shifting from an important market to the most important market. Read More
How Chinese Skincare Brand Chando Uses Private Traffic to Draw and Engage Customers
Chinese skincare brand Chando combines WeChat marketing, livestreaming, and WeChat groups to create its own pool of private traffic. Read More
Chinese Brand Li-Ning’s New Collab Seen At First Live Fashion Week Since COVID-19
Li-Ning’s sneaker design collaboration with Soulland made an appearance at Copenhagen Fashion Week, the first live fashion week since COVID-19 appeared. Read More
Mulberry’s New Marketing Approach in China Might Not Be Enough
The British luxury brand Mulberry announced that it had chosen the agency ForwardPMX to lead a new “performance marketing program” in China. Read More
How to Earn Brand Loyalty From Chinese Gen Z
As China’s Gen Z youth comes of age, they will become one of the most prized groups of Chinese consumers. But how to earn brand loyalty from this group? Read More
