Companies
FERRAGAMO Renamed And Renewed: First Results Of The Brand Rejuvenation Strategy Have Emerged
The storied Italian label has debuted a new name and logo. The strategy is to reach Gen Z and millennials — spearheaded by rising star Maximilian Davis. Read More
Moncler Ushers In A New Chapter With Its 70th Anniversary Celebration
Moncler inaugurated a 70-day program of special events and brand experiences around the world to mark its 70th anniversary. Read More
Li-Ning Returns To Hong Kong After A Decade
Ten years have passed since Li-Ning’s first attempt at a Hong Kong flagship. What’s encouraging the brand, in a challenging COVID context, to try again? Read More
Patagonia Owner Gives Company Away, Elevating Credibility In China
Patagonia’s groundbreaking plan to give away the company to fight climate change is the sort of disruption the fashion industry needs. Is China on board? Read More
Can Chinese Investment Cement Alexander Wang’s Local Success?
Alexander Wang’s minority investment from China-based companies might sound like a deal. But are all parties entering with the same expectations? Read More
After Admitting To Mistakes In China, Can Adidas Make A Comeback?
Adidas has reported a fifth quarter of falling revenue in China. But after 25 years in the market, the sportswear giant isn’t backing down from a challenge. Read More
Urban Revivo Is China’s Best Kept Secret
While Chinese brands venturing overseas is nothing new, few manage to crack the market. What makes Guangzhou’s Urban Revivo so special? Read More
Meet The Top 100 Chinese Brands In 2022
Tencent retained its first spot on Kantar BrandZ’s Top 100 Chinese Brands 2022, while Li-Ning and Xiaohongshu saw prominent growth in brand value. Read More
Why Muji Fell Out Of Favor In China
The hashtag #why Chinese people don't like to buy Muji anymore# has over 340 million views. Does the Japanese retailer need to brace for a backlash? Read More
Tiffany Levels Up With League Of Legends Partnership
Tiffany & Co. is putting a luxury spin on the League of Legends World Championship trophy. Will the play for esports fans pay off? Read More
