Health & Wellness
The great outdoors: China’s appetite for adventure sports booms
With an increasing number of Chinese people engaging in outdoor activities post-pandemic, the rapidly expanding outdoor sports sector presents a promising opportunity for international athletic brands to gain market share.… Read More
How brands are adapting as Chinese consumers turn to health and wellness
A surge in awareness this year, led by the younger generation, has invigorated China’s health industry. This acceleration, attributed to the Covid-19 pandemic, was the focus of the “Opportunities in… Read More
Top 5 Douyin KOLs fueling China’s travel economy
"Special forces travel" is trending on Douyin, with young tourists packing their itineraries with as many experiences as possible. Discover the top five bloggers fueling China’s travel spree. Read More
Skintellectuals, emotional marketing, clean beauty: China’s H2 2023 beauty cheat sheet
A must-read beauty playbook for 2023 and beyond. Jing Daily unpacks the major trends shaping China’s rapidly evolving beauty landscape. Read More
Beyond sunscreen: How sun protection became a global lifestyle
As temperatures this summer hit record highs, Western consumers are slowly adopting the sun protection measures that have been commonplace in Asia for years. Read More
All aboard the Dior Spa Cruise: Is wellness the ultimate luxury?
The wellness industry is forecast to reach $6 trillion in 2023, and luxury brands and retailers are betting on feel-good experiences rather than just products. Read More
