Creative

Chinese celebrities who performed at this year’s Lunar New Year Gala were seen in luxury brands including Valentino, Gucci, and Hugo Boss. Read More

The founders of China luxury marketing consultancy The Chinese Pulse ask what brands can learn from the trend Read More

From di ao (Dior) to xiang nai er (Chanel), every fashion label has to decide what to do with their name when they enter the China marketplace. Dialects, lucky and unlucky names and characters all have a bearing on the decision. Read More

Which brands’ Chinese New Year digital campaigns are strongest this year? We ranked 10 of the biggest. Read More

The collaboration is a peculiar one. Why is a high-end fashion label collaborating with a brand whose main message is value? Read More

Curiosity China’s Alexis Bonhomme discusses 10 luxury brand case studies that demonstrate the best practices emerging on WeChat. Read More

Foreign luxury brands played a large part filling the cultural vacuum left in China after Mao. In India, it’s domestic designers who are gathering fabulous riches. Read More

Among the debates at this year’s event: is the Chinese luxury consumer better defined geographically or demographically? Read More

A new feature called “brand zone” allows brands to sell directly to users even if they aren’t followers. Luxury brands are approaching the new function in different ways. Read More

The first-and-only Chinese luxury fashion brand changed owners again last year as it continues searching for a clear identity. Read More