Creative

The hope that Crazy Rich Asians would spur the massive conspicuous consumption in China that its characters engage in proved unfounded. Read More

Samsung's collaboration with a fake Supreme brand from Italy, released at a product launch event in Beijing, met backlashes on social media in China. Read More

What happened to Dolce & Gabbana (D&G) can happen to any brand. There is a need to redefine business processes for many brands in the luxury industry. Read More

The recent Dolce & Gabbana misstep is a leadership issue that should alert luxury brands to reconsider their relationship with celebrity designers. Read More

Taking a retrospective look at China-themed marketing tributes from foreign brands, here are three things we have learned. Read More

Louis Vuitton attempts to elevate brand awareness and prestige in the minds of consumers through stories about the company's rich history—via a destination art exhibit. Here are three strategic highlights. Read More

Italian fashion powerhouse Dolce & Gabbana’s latest online marketing campaign has come under fire for trivializing China’s centuries-old culture. Read More

A highly-anticipated celebrity wedding ceremony in Vienna, Austria took China’s social media by storm, benefitting luxury brands like Chloé, Roger Vivier and Ermenegildo Zegna. Read More

A furious war is waging on China social media over Louis Vuitton’s surprise announcement yesterday that it has named 27-year-old celebrity Kris Wu as its global brand ambassador. Read More

With authorities in China already starting to discourage effeminate behavior in the media, we analyze whether the country's boy idols can keep delivering visibility and sales for brands. Read More