Creative
China’s ‘Annie Leibovitz’ Chen Man Gives Secoo a Luxury Makeover
Chen Man, an influential Chinese photographer, cooperated with e-tailer Secoo to launch a lush new brand campaign emphasizing its luxury DNA and Chinese identity. Read More
Can ‘Crazy Rich Asians’ Surprising Release in China Spark a New Round of Luxury Fever?
How should luxury brands interpret the surprising release of Crazy Rich Asians in China? Read More
Marketing Misfire? A WeChat Plug for Dyson’s $550 Curler Goes Viral, Then Goes Sour
The hype of Dyson’s new hairstyler, and the following quick turnaround of reviews, speak about Chinese consumers’ changing attitude to influencer marketing. Read More
Pretty in Pink? What ‘Dress for Success’ Means for Chinese Millennials
Luxury brands and retailers are using the "dress for success" concept and “pretty is power” association to market their goods to Chinese millennial women. Read More
Will Chinese Buyers Accept Valextra’s Bold Answer to Logomania?
Valextra, dubbed the “Italian Hermès” by Chinese bloggers, intends to make a splash during Milan Fashion Week by debuting their #NoLogoMyLogo campaign. Read More
How Luxury Brands Court Cultural-Conscious Chinese Consumers
Luxury brands Moynat and Longchamp partnered with Chengdu IFS and Huasheng Media to help them court a new breed of cultural-conscious consumers in China. Read More
To Logo or not to Logo? Navigating China’s Hot Logo Trend
For fashion houses, the risk lies in how far they can push this logo trend while still feeling authentic to consumers. Read More
4 Provocative Statements from “Beyond Dior: The Business of Chinese Fashion” Event
A trio of fashion experts gathered at China Institute to discuss the state of the nation’s fashion market and its influence, and here are four most provocative statements. Read More
A Ruthless Ranking of Luxury Brands, By Way of Chinese Classroom Culture
By judging earnings, key events, and creative directors, we can see just how much luxury brand rankings have shuffled since last year. Read More
Will Bottega Veneta’s Celeb Spokesman Jackson Yee Be Worth His Weight in Gold?
Earlier this month, Milan-based luxury giant Bottega Veneta hired Chinese pop superstar and teen idol Jackson Yee as its first celebrity spokesman in the Asia-Pacific region. Read More
