Creative
Mahjong and Makeup: How Maybelline Got the Chinese New Year Right
While most brands are incorporating zodiac animal in their Chinese New Year designs, Maybelline got influencers excited about its makeup with a mahjong set. Read More
Beauty Battle: Lipstick Sales Soar With Tencent Mobile Game Tie-In
The mash-up was an overwhelming success. All five lipstick styles sold out across all sales channels within 24 hours of the launch. Read More
Luxury Brands Push the Pig In Chinese New Year Campaigns
To attract the attention of Chinese consumers, luxury brands have released special-edition Year of the Pig products to welcome this year's Lunar New Year. Read More
3 Trends Fueling China’s Luxury Design Boom
A shift in how millennials and Gen-X consumers live is fueling a high-end design boom in China. Read More
We Pick the 7 Cutest (and Smartest) ‘Year of the Pig’ WeChat Campaigns
Many luxury brands are channeling this year’s charming zodiac character (the pig) to create a wealth of different motifs, hoping to bring lots of Chinese holiday spirit to consumers. Read More
3 Marketing Gurus on Strategies for Selling Luxury to China in 2019
Jing Daily caught up with a trio of marketing experts to seek strategies on how luxury brands should target Chinese consumers in 2019. Read More
Burberry Pulls “Creepy” Chinese New Year Photos From WeChat Campaign After Online Backlash
Burberry quietly removed the family portrait images that caused online backlash, in its latest WeChat campaign in celebration of Chinese Lunar New Year. Read More
Latecomer Breitling’s Bold and Speedy China Expansion
One of the oldest independent Swiss luxury watchmakers Breitling has recently ramped up its efforts to capitalize on the booming Chinese market. Read More
5 Chinese KOL Marketing Case Studies from 2018
The data intelligence key opinion leader (KOL) marketing agency ParkLu picked five outstanding Chinese KOL marketing case studies from 2018. Read More
The New Logo-Restyling Mania. A Risk or an Opportunity in China?
It's not the logo that makes the difference and opens the road to success for luxury brands. It's the authenticity of the whole brand. Read More
