Creative
Why Cross-Category Marketing Works In China
Certain marketing strategies produce better results than others, and cross-category marketing is one that has done well in China. Jing Daily looks at why. Read More
Live-streaming Scams & Struggles in China
The allure of live-streaming e-commerce in China appears too good to be true, so we uncover the scams and struggles facing this emerging space. Read More
Douyin, Kuaishou, Red, Bilibili: Where to Promote Your Brand in China Besides WeChat?
Where should you promote your brand in China? We review Douyin, Kuaishou, Little Red Book, and Bilibili to help you pick the right one for your brand. Read More
Uma Wang: The Pioneer Designer Showcasing the Power of Chinese Oriental Aesthetics
Uma Wang broke boundaries as one of the first Asian fashion designers at international fashion weeks, and she's still at the top of her game. Read More
How Luxury Is Reaching Consumers During Lockdown
Jing Daily summarizes how Loewe, Prada, Gucci, Manolo Blahnik and YSL Beauty connect with consumers at home via social marketing campaigns. Read More
Marketing Rules For A Recession
Young Chinese were big spenders but a recession could devastate that market. Fortunately, there are ways luxury brands can enhance sales despite a downturn. Read More
Alibaba Uses Lockdown to Promote Its Virtual Avatar Game
What's the perfect promotion during a virus lockdown — a video game. And Alibaba introduced a popular yet respectful one with its Valentine's Day campaign. Read More
How These Five Campaigns Celebrated Women Empowerment This International Women’s Day
To mark this year's International Women's Day, local brands leveraged the growing empowerment and self-consciousness among Chinese female consumers. Read More
Chanel’s International Women’s Day Ad Flop
On International Women’s Day, a Chanel perfume ad was called out by Chinese netizens for its “poor copywriting,” even stating that it was “misogynistic.” Read More
How These 6 Brands Looked Beyond Love This Valentine’s Day
For luxury brands this year, Valentine’s Day marketing campaigns mainly used a soft power approach due to the ongoing Covid-19 crisis. Read More
