Creative

Women’s Day receives much less attention from luxury fashion brands in China. Here's a roundup of 5 brands that are smartly celebrating it in 2019. Read More

Luxury brands need to break the mold in order to succeed in China. Here's how brands like Hermès and Icicle have found success in the market. Read More

For this year’s International Women’s Day, American luxury fashion brand, Calvin Klein, is on a mission to empower Asian women to challenge gender norms. Read More

A social media discussion about Chinese standards of beauty has erupted on Weibo following an ad campaign featuring Chinese model Jing Wen. Read More

Take a look at five Chinese New Year ads that mixed traditions with modernity and garnered positive reactions from consumers during this year's holiday. Read More

Jing Daily chatted with experts to find out this year’s biggest trends, and why betting on a zodiac animal for success no longer works for luxury brands. Read More

Balancing a global brand’s image with a culture’s local taste is a delicate game, one that requires expert opinions. Read More

Many influencers and VIP consumers who received red envelopes from luxury brands shared them on social media, sparking a lot of online discussions. Read More

While most brands are incorporating zodiac animal in their Chinese New Year designs, Maybelline got influencers excited about its makeup with a mahjong set. Read More

The mash-up was an overwhelming success. All five lipstick styles sold out across all sales channels within 24 hours of the launch. Read More