Creative

We round up the top WeChat campaigns from luxury fashion brands over the past month, including efforts from YSL, Hermès, Fendi, and Miu Miu. Read More

Raised as only children, video games served as substitute siblings for many Chinese millennials. Brands such as Hermès and Dior have found ways to tap into that emotional connection. Read More

Resonance China's Jerry Clode warns if brands cannot move beyond tired female stereotypes, they risk alienating female consumers. Read More

Alessandro Sartori, the Artistic Director of Ermenegildo Zegna, describes how China's novelty-obsessed consumers are driving them to explore new intersections with athleisure, sportswear, and streetwear. Read More

The brand's emphasis on natural ingredients has served them well in China, but with the challenges of operating there increasing, they are eager to grow other markets. Read More

When it comes to the media value of different luxury brands, Chanel is leading the list thanks to a high proportion of organic mentions by influencers, followed by Lancôme, YSL, OLAY, and SK-II. Read More

Number one. Chuck Out Your 2018 China Marketing Strategy. Read More

Over 350,000 Chinese women bought more than 12 handbags last year, but Chinese women still earn 35 percent less than their male counterparts. Read More

Passion is seen as a risk among young Chinese, who grew up hearing Mao's phrase, “you are sexually harassing someone if you don't date them for marriage.” Brand communications should reflect this key cultural difference. Read More

Luxury brands Montblanc, Jimmy Choo, Dolce & Gabbana, BMW, and Dior were among WeChat users’ favorites. Read More