Creative

While Douyin may be China’s hippest social media app, there are many reasons it may not be the right platform for luxury brands. Read More

China’s high-tech powerhouses Tencent and Alibaba are moving into the digital marketing business. And that has huge implications, opportunities, and challenges for luxury brands and digital agencies. Read More

From Fendi to Loewe, a number of luxury brands in China have worked with the reality show idols to ride on their massive following on social media. Read More

Chinese consumers felt deeply surprised, and to some extent, shocked, when Louis Vuitton reportedly hired a Brazilian Shaman to ensure the weather conditions were good to show its 2019 Cruise collection. Read More

What’s the one top high-fashion look you can’t get in China today, a nation otherwise famous for lightning-fast sewing and identical knock-offs? Surprise: it’s Meghan Markle’s wedding dress. Read More

If before, wearing luxury goods displayed wealth, then wearing goods with Chinese characters now signifies the wearer’s personality, heritage and culture. Chinese millennials are eager to announce their identities to the world. Read More

China is responsible for 75 percent of the fur sold globally. Now brands in China are drawing attention to the harm caused by a material often associated with luxury. Read More

Many luxury brands have launched specially-designed Children's Day campaigns for the Chinese market on social media. Here are five WeChat campaigns that caught our attention. Read More

With the debut of reality show "Fashion Master", JD.com and CCTV Finance are hoping to put Chinese culture and the nation’s fashion design talent on the world map. Read More

Qeelin has drawn on both ancient Chinese traditions and the tactics of major European luxury houses to eke out its own space as a successful Chinese luxury brand. Read More