Creative

There's a growing desire among brands and consumers for products that aren't just for men or women -- it's a way to break traditional gender roles in China. Read More

Chinese consumers are paying more attention to craftsmanship than status symbols when it comes to luxury, and it's an opportunity for domestic brands. Read More

Sephora positions itself as the top multi-brand beauty retailer in China, we spoke with Sephora Asian president Benjamin Vuchotand to learn how they do it. Read More

As luxury consumers become younger and more discerning, niche luxury brands have found ways to attract more customers, particularly in China. Read More

LVMH director Antoine Arnault signed an agreement with the China International Import Expo (CIIE) Bureau to participate in the event in November. Read More

What preemptive measures can brands build into their creative processes to help them avoid cultural pitfalls while staying true to their brand messages? Read More

The brand's history provides insight into how Hermès has managed to become more successful than other luxury brands in China. Read More

The travel case and bar, which will retail for a staggering $273,000, mark the first collaboration between Louis Vuitton and Hennessy. Read More

A big trend this year is that more male-centric brands participated in White Day campaigns to persuade female consumers to treat their partners. Read More

As Chinese fashion brand MO&Co. moves into the London market, it has set its sights on succeeding where other Chinese brands have failed. Read More