Creative

Taking a retrospective look at China-themed marketing tributes from foreign brands, here are three things we have learned. Read More

Louis Vuitton attempts to elevate brand awareness and prestige in the minds of consumers through stories about the company's rich history—via a destination art exhibit. Here are three strategic highlights. Read More

Italian fashion powerhouse Dolce & Gabbana’s latest online marketing campaign has come under fire for trivializing China’s centuries-old culture. Read More

A highly-anticipated celebrity wedding ceremony in Vienna, Austria took China’s social media by storm, benefitting luxury brands like Chloé, Roger Vivier and Ermenegildo Zegna. Read More

A furious war is waging on China social media over Louis Vuitton’s surprise announcement yesterday that it has named 27-year-old celebrity Kris Wu as its global brand ambassador. Read More

With authorities in China already starting to discourage effeminate behavior in the media, we analyze whether the country's boy idols can keep delivering visibility and sales for brands. Read More

The spirit of Halloween will once again sweep through the US in late October, but in China, the holiday has been slow to catch on. Read More

The Madison Avenue Business Improvement District has aimed to provide Chinese consumers with the full-fledged experience of living and shopping on Madison Avenue. Read More

Shoes: Pleasure and Pain, from London’s Victoria & Albert Museum, makes its final stop in Asia in Hong Kong, which hopes to attract Chinese tourists. Read More

This year's LVMH Les Journées Particulières, the annual open house event, has seen a huge number of visitors from China. Read More