Creative

Alessandro Sartori, the Artistic Director of Ermenegildo Zegna, describes how China's novelty-obsessed consumers are driving them to explore new intersections with athleisure, sportswear, and streetwear. Read More

The brand's emphasis on natural ingredients has served them well in China, but with the challenges of operating there increasing, they are eager to grow other markets. Read More

When it comes to the media value of different luxury brands, Chanel is leading the list thanks to a high proportion of organic mentions by influencers, followed by Lancôme, YSL, OLAY, and SK-II. Read More

Number one. Chuck Out Your 2018 China Marketing Strategy. Read More

Over 350,000 Chinese women bought more than 12 handbags last year, but Chinese women still earn 35 percent less than their male counterparts. Read More

Passion is seen as a risk among young Chinese, who grew up hearing Mao's phrase, “you are sexually harassing someone if you don't date them for marriage.” Brand communications should reflect this key cultural difference. Read More

Luxury brands Montblanc, Jimmy Choo, Dolce & Gabbana, BMW, and Dior were among WeChat users’ favorites. Read More

Some were put off by the inclusion of fake heads and baby dragons, while others admired the innovation. But can Gucci cater to both meme-loving millennials and those looking for timeless fashion? Read More

The Queen made headlines during London Fashion Week when she graced the front row for the first time ever, but on a catwalk near Bond Street, Huishan Zhang made history. Read More

Global brands and Chinese content creators continue to find themselves on the wrong side of Chinese officials, something that's easy to do when even Winnie the Pooh is problematic. Read More