Creative
Marketing Rules For A Recession
Young Chinese were big spenders but a recession could devastate that market. Fortunately, there are ways luxury brands can enhance sales despite a downturn. Read More
Alibaba Uses Lockdown to Promote Its Virtual Avatar Game
What's the perfect promotion during a virus lockdown — a video game. And Alibaba introduced a popular yet respectful one with its Valentine's Day campaign. Read More
How These Five Campaigns Celebrated Women Empowerment This International Women’s Day
To mark this year's International Women's Day, local brands leveraged the growing empowerment and self-consciousness among Chinese female consumers. Read More
Chanel’s International Women’s Day Ad Flop
On International Women’s Day, a Chanel perfume ad was called out by Chinese netizens for its “poor copywriting,” even stating that it was “misogynistic.” Read More
How These 6 Brands Looked Beyond Love This Valentine’s Day
For luxury brands this year, Valentine’s Day marketing campaigns mainly used a soft power approach due to the ongoing Covid-19 crisis. Read More
How are Luxury Brands Communicating with their Chinese Consumers During the Virus Crisis?
How should brands act during a crisis like the coronavirus? Obviously with compassion, but getting correct and timely brand messages across can be tricky. Read More
Why Big Monster Holds The Key to Chinese Gen-Z Sneaker Fans
In the debut of our new column, KOL Confidential, we ask sneakerhead "Big Monster" to spell out what marketing campaigns works for his audience. Read More
Trends in Digital Marketing in China
Digital marketing trends change so quickly in China that it's been hard for Western brands to keep up. Here's what's trending with cutting-edge companies. Read More
Anna Sui Thinks China is Ready to Inspire Asia
Legendary designer Anna Sui made her mark on fashion in the 1990s, but in a very different market, will she be able to win over Chinese consumers now? Read More
Have Luxury Brands Learned Their Lessons About CNY Campaigns?
Big luxury brands have a history of badly botching their CNY campaigns, but have they finally learned from their mistakes this year? Read More
