Creative

Burberry’s Chinese Lunar New Year tribute draws online controversy over creepy fashion shots that shows a lack of understanding of CNY culture. Read More

Here are seven Internet buzzwords that can help you to navigate that country’s massive and ever-evolving youth consumption culture. Read More

Taking a life of its own, Chinese-style marketing has followed neither existing textbooks nor tenets of ad gurus like David Ogilvy and George Lois. Read More

What if the thousands of fans of these luxury labels could all become virtual influencers for them? Thanks to a hugely popular new 3D avatar app called Zepeto, that kind of consumer engagement is no longer simply a fantasy. Read More

Luxury brands take advantage of festivities to promote brand awareness and increase online purchases through the social media app WeChat. Read More

We noticed a lot of luxury brands have been thinking out of the box this year to discover the diverse functions within the WeChat ecosystem. Read More

Controversial marketing mistakes in the Chinese market keep high-level executives at international luxury brands awake at night. Read More

With more attention and pressure on founders than ever, responding with resilience to unforeseen challenges and adverse impacts is essential. Read More

The goodies-filled Christmas Advent calendar, an increasingly popular product in the Western beauty industry in recent years, has finally made its way into China. Read More

Luxury brands need to pay attention to their marketing strategies when reaching Chinese audiences, and this requires understanding culture and authenticity. Read More