Creative

Many luxury brands have launched specially-designed Mother's Day campaigns for the Chinese market on social media as more consumers celebrate the holiday. Read More

Social commerce is a big trend in China, but how well does it work for luxury brands? Read More

From kickbacks and inflated prices to fake views, some Chinese influencer agencies are doing anything they can to cut corners and boost earnings. Read More

As WeChat matures, it is becoming increasing harder for official accounts to capture people’s attention, let alone go viral. Proving that it is still possible, Beijing fashion startup Y Closet broke through the noise with an innovative HTML5 campaign. Read More

The rapid development of China’s digital ecosystem has put a heavy strain on the brand-agency relationship. Agencies open up about the most common problems and how to avoid them. Read More

While consumers are still rushing to the most popular pop-ups, brands are more carefully weighing up the return on investment. Read More

Some Chinese consumers still think 'If it's good enough for the royal family, it's good enough for us'. Others aren't so sure. Read More

Even among status-driven Chinese consumers, a company with a unique business model is seeing interest in its second-hand designer gowns. Read More

In touchier times, the brand might have been lampooned for its lazy, pandering use of the color red, or a striking similarity to Japanese imperialist imagery. Now, its young fanbase are more interested in Dior's celebrity friends. Read More

The challenge is finding a company that's not too big or too small, too local or too global, and smart in the precise areas where you need help. Read More