Creative

How is how WeChat is building up an entire ecosystem to empower luxury brands to conquer the era of social commerce in China. Read More

While Western-style consumerism interprets luxury consumption as a “way of life” in China, the love of luxury has a Confucian essence. Read More

Born out of the enduring consumer enthusiasm for ACG (anime, comics, and games), virtual influencers have caught the attention of luxury retailers. Read More

The MET has collaborated with young Chinese cosmetic brand Perfect Diary to create a range of limited-edition lipsticks for China's Gen Z. Read More

As Chinese luxury shoppers continues to evolve, luxury brands need to stay agile if they intend to maintain prime positioning in this lucrative market. Read More

Here, 5 brands that have created out-of-the-box viral campaigns that incorporate product seeding, offline experiences, and engaging micro-tier influencers. Read More

With Father’s Day coming this Sunday, June 16, many brands posted their very own gift guide on WeChat. Here is how Hugo Boss, Canali, Berluti celebrated it. Read More

In China, celebrity endorsement can make or break a brand, and now Prada is finally stepping into the country’s influencer market. Read More

While it's not luxury industry-specific, Live Lounge's content has relevance to the sector, with episodes that explore launching your brand in China. Read More

The Camera Nazionale della Moda (CNMI) Italiana has been working hard to uphold these cultural values and promote Italian fashion across global markets. Read More