Creative
Asian American Fashion Circle Endorses Crazy Rich Asians, Fueling Public Interest
Crazy Rich Asians based on Kevin Kwan's namesake best-selling novel is perhaps one of the most highly-anticipated Hollywood fashion movies this summer. Read More
KOL Marketing: Taking Advantage of the Convergence of Social Media and E-commerce
Here are five takeaways from recent TechNode's "Tech After Hours" event in Shanghai on key opinion leaders (KOL) marketing in China. Read More
Opinion: China “Hearts” Emojis, So Why Aren’t Luxury Brands Using Them?
Chinese millennials—who share a passion for emojis—have now resorted to making their own luxury-related emojis for daily WeChat use. Read More
In China, A New Demand for Feminist Ads
New role models and feminist movements have popped up in advertising, giving the world a fresher look at evolving gender roles in China. Read More
Shenzhen: The Rise of China’s Metrosexual Capital
Shenzhen has become China’s unofficial capital for "metrosexuals"—a term for well-groomed, fashionable men who live in metropolitan areas. Read More
A Goal for Luxury Brands: Chinese World Cup Fans
The FIFA World Cup is a boon for marketers with their eyes on China. Read More
Arnault: LVMH to Open Design Houses, Roll Out the Red Carpet for Chinese Guests
Jing Daily caught up with Antoine Arnault to understand how the 4th edition of Les Journées Particulières is targeting Chinese travelers. Read More
The $900 Billion Missed Opportunity: China’s LGBTQ+ Market
As China's LGBTQ+ movement gains momentum, luxury brands in support of the community could benefit from one of the world's most affluent, emerging markets. Read More
Museum-Retail Complex Latest Bid to Attract Chinese Millennials to Hong Kong
A millennial-focused museum-retail complex will be at the heart of Hong Kong's new Victoria Dockside development as the city reinvents itself for a new era. Read More
Mr. Bags x Longchamp: How to Make 5 Million RMB in Just Two Hours
From choosing the right spokesperson to pinpointing demand, building a successful capsule launch with a celebrity blogger is all about creating a “fantasy” for their fans. Read More
