Creative
How Hermès Won China’s Heart
Hermès popularity in China is undeniable. Here, Jing Daily analyzes the distinctive elements that helped transform Hermès into a success story there. Read More
Robert Wun on Designing for Luxury Markets in China, Hong Kong, and Beyond
Jing Daily spoke to Robert Wun, creative director and founder of the fashion label Robert Wun, on designing for luxury markets in China, Hong Kong, and beyond. Read More
MCM’s Immersive Pop-up Playground Lands in Shanghai
To celebrate the latest AW19 collection, and as part of Tmall's Super Brand Day initiative, MCM built a playground in Shanghai. Read More
How Should Luxury Brands Represent Masculinity in China?
Luxury brands have been widely using “Little Fresh Meat” to rejuvenate their brand images as well as attract their legions of fans. Read More
A Look Ahead: Luxury Marketing Trends for 2020
From influencer marketing to personalization, here are seven marketing trends that luxury brands should keep focus on for 2020 in China. Read More
Can Cannes Bring Glamour to Hong Kong’s Art Mall?
K11 MUSEA, set to open Q3 2019, is the sister art mall to K11 which launched in 2009 and has become a premier shopping destination in Hong Kong. Read More
How Art Saves the Malls — Lessons from China
China in the 2010s was the perfect playground for luxury brands to experiment with touring exhibitions which mixed art and high-end fashion. Read More
Kering Wants to End Violence Against Women
For the past decade, Kering Foundation has supported programs and initiatives that address problems such as toxic masculinity and violence against women. Read More
Deciphering Tencent’s WeChat Ecosystem
How is how WeChat is building up an entire ecosystem to empower luxury brands to conquer the era of social commerce in China. Read More
Why Chinese Consumers Love Luxury Products
While Western-style consumerism interprets luxury consumption as a “way of life” in China, the love of luxury has a Confucian essence. Read More
