Creative
Is Halloween a Missed Opportunity for Luxury Brands in China?
The spirit of Halloween will once again sweep through the US in late October, but in China, the holiday has been slow to catch on. Read More
High Culture and High-end Madison Avenue Lure Chinese Guided Tours
The Madison Avenue Business Improvement District has aimed to provide Chinese consumers with the full-fledged experience of living and shopping on Madison Avenue. Read More
Victoria & Albert Exhibition in Hong Kong Mall Blurs Commerce-Culture Lines
Shoes: Pleasure and Pain, from London’s Victoria & Albert Museum, makes its final stop in Asia in Hong Kong, which hopes to attract Chinese tourists. Read More
Chinese Visitors Flock to LVMH’s Lush Open House
This year's LVMH Les Journées Particulières, the annual open house event, has seen a huge number of visitors from China. Read More
China’s ‘Annie Leibovitz’ Chen Man Gives Secoo a Luxury Makeover
Chen Man, an influential Chinese photographer, cooperated with e-tailer Secoo to launch a lush new brand campaign emphasizing its luxury DNA and Chinese identity. Read More
Can ‘Crazy Rich Asians’ Surprising Release in China Spark a New Round of Luxury Fever?
How should luxury brands interpret the surprising release of Crazy Rich Asians in China? Read More
Marketing Misfire? A WeChat Plug for Dyson’s $550 Curler Goes Viral, Then Goes Sour
The hype of Dyson’s new hairstyler, and the following quick turnaround of reviews, speak about Chinese consumers’ changing attitude to influencer marketing. Read More
Pretty in Pink? What ‘Dress for Success’ Means for Chinese Millennials
Luxury brands and retailers are using the "dress for success" concept and “pretty is power” association to market their goods to Chinese millennial women. Read More
Will Chinese Buyers Accept Valextra’s Bold Answer to Logomania?
Valextra, dubbed the “Italian Hermès” by Chinese bloggers, intends to make a splash during Milan Fashion Week by debuting their #NoLogoMyLogo campaign. Read More
How Luxury Brands Court Cultural-Conscious Chinese Consumers
Luxury brands Moynat and Longchamp partnered with Chengdu IFS and Huasheng Media to help them court a new breed of cultural-conscious consumers in China. Read More
