Creative

To mark this year's International Women's Day, local brands leveraged the growing empowerment and self-consciousness among Chinese female consumers. Read More

On International Women’s Day, a Chanel perfume ad was called out by Chinese netizens for its “poor copywriting,” even stating that it was “misogynistic.” Read More

For luxury brands this year, Valentine’s Day marketing campaigns mainly used a soft power approach due to the ongoing Covid-19 crisis. Read More

How should brands act during a crisis like the coronavirus? Obviously with compassion, but getting correct and timely brand messages across can be tricky. Read More

In the debut of our new column, KOL Confidential, we ask sneakerhead "Big Monster" to spell out what marketing campaigns works for his audience. Read More

Digital marketing trends change so quickly in China that it's been hard for Western brands to keep up. Here's what's trending with cutting-edge companies. Read More

Legendary designer Anna Sui made her mark on fashion in the 1990s, but in a very different market, will she be able to win over Chinese consumers now? Read More

Big luxury brands have a history of badly botching their CNY campaigns, but have they finally learned from their mistakes this year? Read More

Farfetch's hype machine NGG snapped one more cool brand and the company is positioned to make a major China play. Read More

Chinese fashion brand Xu Zhi and the designer behind it are a testament to the staying power of China's rising design class. Read More