Creative
How Art Saves the Malls — Lessons from China
China in the 2010s was the perfect playground for luxury brands to experiment with touring exhibitions which mixed art and high-end fashion. Read More
Kering Wants to End Violence Against Women
For the past decade, Kering Foundation has supported programs and initiatives that address problems such as toxic masculinity and violence against women. Read More
Deciphering Tencent’s WeChat Ecosystem
How is how WeChat is building up an entire ecosystem to empower luxury brands to conquer the era of social commerce in China. Read More
Why Chinese Consumers Love Luxury Products
While Western-style consumerism interprets luxury consumption as a “way of life” in China, the love of luxury has a Confucian essence. Read More
Can Virtual Influencers Make Luxury Brands’ Dreams Come True?
Born out of the enduring consumer enthusiasm for ACG (anime, comics, and games), virtual influencers have caught the attention of luxury retailers. Read More
The Lipstick Met Museum Designed for China’s Gen Z
The MET has collaborated with young Chinese cosmetic brand Perfect Diary to create a range of limited-edition lipsticks for China's Gen Z. Read More
Big Data: The Vital Tool for Luxury Brands in China
As Chinese luxury shoppers continues to evolve, luxury brands need to stay agile if they intend to maintain prime positioning in this lucrative market. Read More
5 Out-of-the-Box Influencer Marketing Campaigns in China
Here, 5 brands that have created out-of-the-box viral campaigns that incorporate product seeding, offline experiences, and engaging micro-tier influencers. Read More
3 Creative Heartfelt Father’s Day Campaigns
With Father’s Day coming this Sunday, June 16, many brands posted their very own gift guide on WeChat. Here is how Hugo Boss, Canali, Berluti celebrated it. Read More
Prada Bends to Idol Culture While Expanding in China
In China, celebrity endorsement can make or break a brand, and now Prada is finally stepping into the country’s influencer market. Read More
