Creative

Many luxury brands have launched specially-designed Children's Day campaigns for the Chinese market on social media. Here are five WeChat campaigns that caught our attention. Read More

With the debut of reality show "Fashion Master", JD.com and CCTV Finance are hoping to put Chinese culture and the nation’s fashion design talent on the world map. Read More

Qeelin has drawn on both ancient Chinese traditions and the tactics of major European luxury houses to eke out its own space as a successful Chinese luxury brand. Read More

Livestream shopping is a growing trend in China, and one that Tencent has been slow to embrace. Can it catch up through WeChat mini-programs? Read More

Do you believe that marketing costs in China should be cheaper than in the West? Here are a number of industry experts to share why you might need a larger budget than you think. Read More

China's high-end kidswear market has huge potential, especially for those who understand how affluent young Chinese parents shop. Read More

The social e-commerce platform has become the go-to resource for female consumers looking for product reviews and advice. Read More

Many luxury brands have launched specially-designed Mother's Day campaigns for the Chinese market on social media as more consumers celebrate the holiday. Read More

Social commerce is a big trend in China, but how well does it work for luxury brands? Read More

From kickbacks and inflated prices to fake views, some Chinese influencer agencies are doing anything they can to cut corners and boost earnings. Read More