Consumer Insights
China’s Niche Tanning Boom Challenges The ‘Fair Skin’ Beauty Status Quo
A booming interest in tanning is challenging China's mainstream beauty standard based on fair-skin norms, making it an unlikely status symbol. Read More
First Revenge Buying, Then Panic Selling. Is China’s Luxury Fever Cooling Down?
Chinese HNWIs are selling their Rolex and Hermès to raise quick cash. As the economy tumbles, is luxury really recession-proof? Read More
Are KOL Collaborations Still Important For Luxury Brands In China?
Chinese brands like Perfect Diary are riding the wave of nationalism and fostering relationships with KOLs to stand out in a cut-throat retail market. Read More
Calling All Gamers — Experience Life At China’s New Esports Hotel
Tencent and Ouyu Technology are opening an esports hotel, offering a dream destination for gamers and evidence that the subculture has left the underground. Read More
Why Brands Need Pop-Ups More Than Ever In China
Over the past decade, pop-ups have progressed from a nice-to-have to a must for any brand or retailer invested in mainland China. Read More
China’s Frisbee Socialites Stir Social Media Storm
The rising popularity of niche sports means a new word is trending on China’s social media: "frisbee socialite," an influencer who plays to pose. Read More
The Best Strategies To Tap China’s Luxury Resale Boom May Be The Simplest
A new generation of Chinese consumers has come of age in an era in which the presence of high-end boutiques could be taken for granted. Read More
Would Chinese Shoppers Buy A ‘Made In China’ Luxury Bag?
Chinese designers are pushing the frontiers of creativity with localized marketing strategies, leading to the creation of a “Made in China” luxury mark. Read More
5 Tips For KOL Collaborations In China
Collaborating with celebrities and KOLs is a popular way for brands to leverage vast fan bases, reach new audiences, and ultimately spur revenue. Read More
Gen Z Keep Their Cool With China’s New Sunwear Trend
Demand for protection from heatwaves has given rise to the Gen-Z pursuit of all things sun-related. Jing Daily explores why this trend is a hit with youth. Read More
