Consumer Insights
Lipstick King’s All Girls’ Offer 2 Is Here. Can It Help Brands Win The Double 11 Battle?
The second season of Li Jiaqi’s hit reality show — All Girls’ Offer — has started airing. Here’s why brands should tune in to the bargaining series. Read More
Do Brand Scandals Follow Familiar Patterns In China?
By recognizing the context around which scandals and boycotts occur, brands can develop rapid response plans in advance for multiple scenarios. Read More
What’s Behind Chinese Women’s ‘Beauty Duty’ Backlash?
Beauty Duty, a word describing the expectation to dress up in public, is trending on Chinese social media as women highlight societal pressures. Read More
How To Woo Big Spenders? LV, Chanel, And Dior Open VIP Salons At SKP Beijing
At Beijing SKP, Chanel, Dior, and Louis Vuitton have opened dedicated salons for their top VIP spenders. What’s the return on investment? Read More
Frieze London 2022 Misses China
This year, London's famous four-day Frieze art fair has only three Chinese galleries. Is the world-leading art market missing out? Read More
How Top-Tier Cities Fared During China’s National Day Holiday
Jing Daily checks in on the performance of top-tier cities — Beijing, Shanghai, Guangzhou, and Hainan — during China’s Golden Week. Read More
What Does China’s Cultural Consumer Really Want?
The Chinese Cultural Consumer's deep interest in art, culture, and collecting is largely unaffected by commercial considerations. Read More
What Does China’s Shift Towards Eco-Transparency Mean For Brands?
Sustainability is no longer a niche concern for only the most environmentally conscious consumers. It is now top of mind for millions of shoppers worldwide. Read More
How Ultra Luxury Is Conquering China
As the economy slows down, Gen Zers are cutting their luxury spend — meaning brands must look to alternative consumer bases such as the more mature UHNWIs. Read More
Move Over Lying Flat, Let It Rot Is Here
Brands need to update their vocabulary. “Let it rot” is the latest buzzword in China, another sign that Gen Z is disillusioned with their lives. Read More
