Consumer Insights
Learn How To Reach The Chinese Cultural Consumer Before It’s Too Late
Join Jing Daily for a conversation with Alibaba, Red Ant China, and Shxpir to discuss how brands can best reach the increasingly important CCC. Read More
What A Viral TV Drama Set In Yunnan Reveals About China’s Gen Z
China's younger generations are yearning for rural escapism through the popular C-drama “Meet Yourself,” which has been viewed over 1 billion times. Read More
BTS, Enhypen, And Menswear Shows: Dior Wins Paris And Prada Makes Biggest Impact In Milan
From front rows to leadership boards, star power packs a punch at menswear runways for 2023. Which brands generated the most in Earned Media Value? Read More
Decoding 2023’s Balletcore Aesthetic Trending On Chinese Social Media
Ballerina-inspired lifestyle aesthetics are taking over global social media. How is this phenomenon influencing China’s fashion lovers? Read More
Diamonds Aren’t Forever: Young Chinese No Longer Say ‘I Do’ To Marriage And Rings
Facing a plummeting marriage rate and and an economic slowdown, China’s affordable diamond ring brands, including I Do, are weathering difficult times. Read More
What’s Driving The New Wave Of Watch Collectors In China?
After three years of Covid-19 lockdowns, China’s luxury watch industry is finally set to thrive. What do brands need to know about the new generation of collectors? Read More
How Will Italian Gastronomy Recapture China’s Palates?
Demand for fine Italian foods in China is rising. With the nation re-opening, brands must learn how local palates impact campaigns and branding. Read More
‘Simplified Life’, Self Care and Hyperlocalization Among China’s Top Lifestyle Trends For 2023
Several themes emerged as top lifestyle trends for 2023, according to Xiaohongshu. How can brands navigate this new consumer sentiment? Read More
China’s Next Big Thing? Who Is Louis Vuitton’s Latest Ambassador Dylan Wang?
The French luxury house has announced Chinese actor Dylan Wang, famous for his lead role in "Love Between Fairy and Devil," as its newest brand ambassador. Read More
How Does Sustainability Play Into Affluent Chinese Consumers’ Car Choices?
Despite concerns about a continued economic slowdown in mainland China, automobile ownership and demand remain steady among affluent Chinese consumers. Read More
