Consumer Insights
The Ultimate Introduction to Social Media in China
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Will Makeup Catch Up With Skincare in Post-Pandemic China?
Skincare remained more resilient than makeup products during China’s lockdown. Now that people are back on the streets, is this going to change soon? Read More
What Is The Millennial Post-COVID-19 Consumer Sentiment?
Post-COVID-19, luxury brands are looking to China’s wealthy millennial middle class consumers to become the driving force behind consumption by 2025. Read More
China’s Economic Recovery Might Be Slower Than Expected
China’s consumer inflation goes down as producer prices continue to drop. This might sound like bad news, but the current economy warrants a deeper look. Read More
Bain & Company: Chinese Consumers Will Make Up Half of Global Luxury Purchases by 2025
The latest Bain & Company report shows Chinese consumers will account for nearly 50 percent of the luxury — valued at €320-330 billion — by 2025. Read More
Labor Day Shoppers Flock to the Cloud
China’s Labor Day, its first national celebration since COVID-19, marks its first steps toward recovery in the retail market, but it’s mostly online. Read More
COVID-19: What Can Western Companies Learn From Chinese Brands?
Companies in China have been exceptionally creative in order to support both their followers and their business during the toughest time of the pandemic. Read More
In My Time of Isolation Against COVID-19 in Beijing
Rewind to two months ago, our Managing Editor in Beijing recalled her first-hand experience of working and living under quarantine at the heat of COVID-19. Read More
McKinsey: The Luxury Goods Industry During And After Coronavirus
Amid the coronavirus, luxury-goods companies must take action to “navigate the now,” plan for the recovery, and shape the future. Read More
Tencent Launches “Buy Now, Pay Later” Credit Feature
Tencent launched a new credit feature on WeChat called, "buy now, pay later," that will make luxury purchases even more attainable for Chinese consumers. Read More
