Consumer Insights
How Luxury Brands Can Win Over Gen Z via the ‘Throwback Economy’
The revival of millennial styles has created a nostalgia frenzy with Chinese Gen Zers, but can the luxury industry take advantage of this trend? Read More
Are Chinese Celebrities Still Crucial For Luxury Brands?
Collaborating with a young Chinese entertainer with a passionate fan base is no longer a trouble-free way to drive long-term sales in China. Read More
What Happens to Luxury if Chinese Consumers Cut Back?
China’s consumers are cutting back on spending as the country struggles with recent economic challenges. But what will this mean for luxury brands? Read More
2021: The Year of Luxury Fashion Consumers in China
A spike in first-time luxury fashion buyers will trigger an 88-percent jump in China’s luxury fashion market in 2021. But what will they want? Read More
China’s Big Celebrity Crackdown Shows No Sign of Stopping. Is Luxury Ready?
Over the course of 2021, major global brands have found themselves embroiled in a complicated and contentious new era in China. Read More
China’s Secondhand Luxury Boom is Here. Don’t Miss Out.
As is the case in the overall luxury market, younger millennial and Gen Z consumers increasingly occupy a central role in China’s secondhand luxury segment. Read More
Tapping Into China’s Luxury Decluttering Movement
For the Chinese, constantly shopping has its downsides: specifically, more cluttered and crowded homes. Enter the professional organizer. Read More
China’s Latest Crackdown Could Spell Disaster For Luxury Brands in 2022
China’s latest crackdown on celebrities and fan culture has been a drawn-out process that began long before the arrest of megastar Kris Wu. Read More
China’s ‘996’ Backlash Continues with ‘Worker Lives Matter’ Campaign
Chinese employees are protesting “996” culture again with a campaign that compiles the working hours of the country’s biggest firms. Read More
Why China Could Become First in Secondhand Luxury
Secondhand luxury platforms that can persuade Chinese consumers to consign parts of their collections will secure a years-long stream of inventory. Read More
