Consumer Insights
Four Trends From China’s Outdoor Leisure Boom
Mainlanders’ love affair with the great outdoors shows no sign of slowing. Jing Daily analyzes four trends from this market boom. Read More
China’s Verdict On Fashion Week Has Never Been More Important
The recent menswear season was a highly anticipated event, taking some of the biggest names in luxury to London, Florence, Milan, and Paris. Read More
Luxury Brands in China Need to Take Public Scrutiny Seriously
The latest fallouts experienced by Balenciaga and Gucci show that luxury brands are now under even more scrutiny from China’s young generation. Read More
Why Modern Collectibles Are Built for Gen Z
With Gen Z valuing everything that traditional luxury fashion stands against, inclusive brands like Telfar have been on the rise. Read More
Brand Scandals Are Inevitable in China, But ‘Cancellations’ Are Not
In the wake of the COVID-19 pandemic, multiple trends have converged to foster a uniquely nationalistic-tinged market environment in mainland China. Read More
What Chinese Consumers Really Think About Sustainability
Viewing sustainability through a Western lens often creates misunderstandings in China. Brands need to know how local consumers decode "green luxury." Read More
What Luxury Brands Need to Know About Scandal in China
Looking historically, there is no indication that brands will ever fully escape the cycle of outrage and boycott in mainland China. Read More
Wardrobing in China Poses a Real Risk to Luxury
Wardrobing, also known as fraudulent returns or deshopping, is gaining momentum in China. What can brands and retailers do about it? Read More
Has Luxury Missed China’s Glamping Craze?
Two years have passed since 2020’s “Year of Camping” but tents and glamping are still trending. Is it too late for brands to tap the momentum? Read More
Retail x Brand Collaborations Are a Proven Sales Driver in China
On a global level, both brands and retailers are leveraging collaborations to increase footfall and appeal to younger generations. Read More
