Consumer Insights
China’s TV Show ‘Go For Happiness’ Breaks Records
Go for Happiness just became China’s highest-rated reality TV show ever. How does it stay relatable with former celebrity stars? Read More
Is Hit C-Drama ‘A Dream of Splendor’ Brands’ Golden Ticket?
Local brands are rushing to join hands with China’s hit series of the year, A Dream of Splendor. Will C-drama IP collaboration be the new marketing craze? Read More
After Lockdown, China Is Eager For Some ‘Revenge Tourism’
China’s tourists are switching city breaks for the great outdoors. Luxury brands need a strategic shift in travel retail if they want to ride this wave. Read More
Meet China’s Avatar Shapers
Gen Z wants individualization and personality. And so a new profession has emerged — with users designing faces for other’s virtual avatars. Read More
Can Luxury Help China’s Young Renters DIY Their Dream Homes?
Many Chinese tenants are transforming their living spaces into dream homes through DIY apartment renovations — with a fashion-and-function consumer mindset. Read More
Are Apologies Enough To Avoid Brand Scandals In China?
The sensitivities and particularities of the China market do not mean a global brand should simply lay low and keep its mouth shut to avoid controversy. Read More
5 Things You Need To Know About Digital Collectibles In China
Here are Jing Daily's five market-proven tips for brands looking to build hype online and tap the spending power of young Chinese consumers. Read More
The Good Old Days: Why Nostalgia Amplifies Brand Collabs In China
One stand-out brand collaboration trend is the leveraging of familiar IPs from cartoons or national food brands that stir a sense of nostalgia. Read More
Struggling In The West, Livestreaming E-Commerce Is A Luxury Sales Driver In China
While it has struggled to gain a strong foothold in the West, e-commerce-enabled livestreaming is already big business in China. Read More
China’s ‘Silver Economy’ Is Here To Spend
Government policies supporting products for elderly people point to China’s growing “silver economy.” How can luxury brands cash in? Read More
