Consumer Insights
What China’s “Lying-Flat” Trend Means For Luxury Brands
Thanks to China’s new lying flat movement, young consumers are choosing slower lifestyles. But can luxury brands connect with this trend? Read More
Luxury Brands Should Not Forget The ‘Silver Yuan’
The luxury market in China skews steeply towards younger demographics. But brands may be vastly underestimating the buying potential of China’s seniors. Read More
Is India’s Luxury Surge Mirroring China’s?
India has a fast-growing elite and aspirational classes — and their insatiable appetite for luxury reminds global brands of China. Read More
Why Luxury Brands Must Jump On China’s Cute “Meng” Trend
Translated as “cute” in Chinese, Meng (萌) is the adorable pop trend taking over young China. But can Western luxury brands capitalize on it? Read More
Why China’s Hanfu Trend Won’t Cool Down
Young Chinese have elevated traditional Hanfu dress from a niche hobby to a consumer market of 400 million people. But can brands tap into this trend? Read More
Is Luxury Ready for Double the Amount of Millionaires in China?
Contrary to the West, China’s upper and middle classes are expanding and getting richer. What does this mean for luxury retail in the country? Read More
Meet Generation Alpha: The Shrewdest Luxury Consumers Ever?
Even though some in the next generation of luxury consumers haven’t been born yet, luxury brands would be wise to study Generation Alpha now. Read More
Luxury’s Next Frontier: Live Action Role Playing
Society's appetite for true crime content has snowballed. China’s youth are now taking the next step, live action role playing real life murder games. Read More
Does China’s Graying Population Hide A Silver Lining For Brands?
China’s latest census reveals a population growth rate nearing zero and a shrinking workforce. How will this impact the future of global luxury? Read More
Is Childrenswear The Growth Engine Of China’s Luxury Market?
Can luxury turn the heads of China’s millennial parents or is it down to local brands to dress their little princes and princesses? Read More
