Consumer Insights
Why Real-Life Experiences Help Sell Hard Luxury to China’s Gen Z
A proven best practice for hard luxury brands is to engage Chinese Gen Zers by offering aspirational experiences that are easily shareable online. Read More
How Secondhand Luxury Platforms Can Win in China in 2022
International luxury resale platforms hoping to tap the Chinese market need to innovate to compete with nimble and well-capitalized domestic rivals. Read More
Could Early Access Be the Shortcut To Luxury Brand Success in China?
Offering early or first access to upcoming co-branded products can drive up conversations surrounding their release, once such access is revealed. Read More
What Luxury Should Learn From Streetwear and Sneaker Drops
Beyond streetwear, the strategy of demand outstripping supply often contributes to the making of collectors’ items in the broader luxury segment. Read More
The Rise of China’s Alpha Women
The female economy is booming in China, and most of its growth overthe next decade will be driven by Alpha female consumers. Read More
Why Guochao Is So Important To China’s Cultural Consumers
There has been a strong uptick in interest in Guochao products over the past two years, but will that momentum continue through 2022? Read More
Gen Z is the New Target For Hard Luxury in China
Whereas luxury was once about exclusivity and communicating wealth and status through the object itself, young luxury consumers are eager to share. Read More
Can Luxury Ever Replicate Supreme’s Collectible Value?
We spoke to top Supreme collectors to uncover why they are drawn to Supreme, and how these collections build value. Read More
Decoding China’s Louis Vuitton×Supreme Love Affair
Louis Vuitton created the ultimate collection when it joined forces with streetwear giant Supreme. Here are six reasons why it won the hearts of Chinese consumers. Read More
Chinese Cultural Consumers Learn Locally and Collect Globally
As China’s economic fortunes have risen, the past decade has seen Chinese collectors become a focal point for the art world. Read More
