Consumer Insights
Jing Daily City Guide: Sanya
The second Jing Daily city guide takes a look at Sanya: a tropical holiday destination with new duty-free policies that serve wealthy tourists. Read More
What China’s Affluent Consumers Want Post-COVID-19
Agility Research & Strategy just released its second consumer study, which gauges the impact of COVID-19 on eight key luxury markets in China. Read More
Taobao Maker Festival Extends The Meaning of “Guochao” Fashion
Jing Daily highlights five merchants from Taobao Maker Festival that are showcasing “Guochao,” or Chinese fashion, in diverse ways. Read More
Why Are Chinese Travelers Not Buying At The Airport?
One of our reporters at Jing Daily reminisces about her flight from New York City to Shanghai via Amsterdam’s Schiphol airport and the shopping scene there. Read More
Next-Level Livestreaming: How Luxury Brands Can Profit From China’s Top E-Commerce Trend
Inside, we break down the major Chinese platforms, present luxury brand case studies, and analyze best practices for marketers looking to start livestreaming. Read More
How to Earn Brand Loyalty From Chinese Gen Z
As China’s Gen Z youth comes of age, they will become one of the most prized groups of Chinese consumers. But how to earn brand loyalty from this group? Read More
Loewe’s Content-Commerce Approach is the Winning Luxury Strategy for the 2020s
Spanish luxury brand Loewe proves that it is possible to build a strong consumer base through a strong content-commerce-based strategy in China. Read More
Creating Community Content to Influence Chinese Customers
“Content is king” — When it comes to community building, content specifically created for members is an indispensable tool for the marketer. Read More
Gucci, Cartier, Prada, Chanel and Louis Vuitton may still dominate fashion in China – but the new ‘Made in China’ tag is winning the hearts of local millennials
Luxury consumerism in China is undergoing a big transformation, with young consumers feeling increasingly positive towards local brands offering uniqueness. Read More
Will Daigou Help Brands Survive COVID-19?
Brands have avoided working directly with daigou for a long time due to legitimate long-term concerns, but will pressures from COVID-19 change their minds? Read More
