Consumer Insights
‘Simplified Life’, Self Care and Hyperlocalization Among China’s Top Lifestyle Trends For 2023
Several themes emerged as top lifestyle trends for 2023, according to Xiaohongshu. How can brands navigate this new consumer sentiment? Read More
China’s Next Big Thing? Who Is Louis Vuitton’s Latest Ambassador Dylan Wang?
The French luxury house has announced Chinese actor Dylan Wang, famous for his lead role in "Love Between Fairy and Devil," as its newest brand ambassador. Read More
How Does Sustainability Play Into Affluent Chinese Consumers’ Car Choices?
Despite concerns about a continued economic slowdown in mainland China, automobile ownership and demand remain steady among affluent Chinese consumers. Read More
Will Outbound Travel From China Rebound In 2023?
As China relaxes its COVID-19 restrictions, global brands may hope to welcome “revenge travel” in the coming year. But what challenges lie ahead? Read More
China Gen Z’s ‘Self-Rewarding Economy’ Means Saving More And Indulging Occasionally
Savings culture and individualism have given way to China’s “self-rewarding economy,” as Gen Z consumers look to live more economically but meaningfully. Read More
China’s ‘Little Happiness’: Why Brands Should Be Wary Of Toxic Positivity
Faced with economic uncertainty, younger Chinese consumers are tired of being told by brands to “cheer up,” and seek realism and relatability instead. Read More
Luxury Take Note: Chinese Cultural Consumers Want Creative Perks
One effective way that luxury brands have brought CCCs into the fold is by extending the same perks traditionally offered to their core VIP consumers. Read More
McKinsey Report: 5 Key China Consumption Trends For 2023
As China remains challenged, how can brands best prepare for 2023? McKinsey presents five trends that will shape consumer behavior in the new year. Read More
What Canada’s Ban On Foreign Home Buyers Means For Chinese Emigrants’ Pursuit Of The ‘Vancouver Dream’
Realtors and Chinese clients are rushing to close property deals in Vancouver ahead of Canada’s nation-wide ban on foreign home buyers. Read More
As China’s Marriage Rates Plummet, Will the Singles Economy Boom?
What Happened: According to a survey by China’s Ministry of Civil Affairs, in the first three quarters of 2022, a total of 5.445 million couples registered for marriage nationwide —… Read More
