Millennial
In times of economic uncertainty, Chinese lottery sales boom
What Happened: China’s lottery economy is winning this summer. The latest data released by China’s Ministry of Finance reveals that nationwide lottery sales reached a total of $6.73 billion (48.9… Read More
The evolution of ‘lying flat’ in 5 buzzwords: Why China’s youth are over the rat race
Chinese youth are tired of hustle culture and are not afraid to show it. Here are five trends to better understand what’s irking this generation. Read More
‘Simplified Life’, Self Care and Hyperlocalization Among China’s Top Lifestyle Trends For 2023
Several themes emerged as top lifestyle trends for 2023, according to Xiaohongshu. How can brands navigate this new consumer sentiment? Read More
Gen Z Keep Their Cool With China’s New Sunwear Trend
Demand for protection from heatwaves has given rise to the Gen-Z pursuit of all things sun-related. Jing Daily explores why this trend is a hit with youth. Read More
Can Luxury Ever Replicate Supreme’s Collectible Value?
We spoke to top Supreme collectors to uncover why they are drawn to Supreme, and how these collections build value. Read More
The “Cool Factor” Driving Secondhand Luxury Sales in China
The rise of dedicated interest-based platforms has given a millennial and Gen Z-palatable sheen to secondhand luxury in China. Read More
How Luxury Brands Can Connect With Aging Chinese Millennials
Can luxury brands leverage the striking parallels between China’s millennials and its senior demographic to gain a stronger foothold in the county? Read More
Is Childrenswear The Growth Engine Of China’s Luxury Market?
Can luxury turn the heads of China’s millennial parents or is it down to local brands to dress their little princes and princesses? Read More
Why Sustainability Is Trending With China’s Millennials
Sustainability was at the heart of this year’s Shanghai Fashion Week programming, but can the trend truly take hold in China? Read More
Four Strategies for Selling Pearls to Chinese Millennials
While China is the largest global producer of cultured pearls, convincing its vast millennial market to wear them has been another story. Read More
