Gen-Z
Is Hit C-Drama ‘A Dream of Splendor’ Brands’ Golden Ticket?
Local brands are rushing to join hands with China’s hit series of the year, A Dream of Splendor. Will C-drama IP collaboration be the new marketing craze? Read MoreMeet China’s Avatar Shapers
Gen Z wants individualization and personality. And so a new profession has emerged — with users designing faces for other’s virtual avatars. Read MoreWhy Modern Collectibles Are Built for Gen Z
With Gen Z valuing everything that traditional luxury fashion stands against, inclusive brands like Telfar have been on the rise. Read MoreChina’s Cosplay Obsessed Gen Z Adore ‘Love, Death & Robots’
The third season of the Netflix series “Love, Death & Robots” is trending among China's cosplay fans. What does its unexpected appeal say about local Gen Z? Read MoreGen Z Tufting Craze Builds Momentum
The niche “tufting” trend has become one of China’s most popular indoor activities. But will the sensation stand the test of time or quickly fade out? Read MoreWhat Crypto Art Does China’s Gen Z Want?
Not even China — with Beijing’s restrictions on crypto — is immune to the NFT hype. But to engage Gen-Z collectors, brands need to think local. Read MoreGen Z Lays Down the Gauntlet for Luxury
The expectations of Chinese luxury clients are changing rapidly, mainly driven by Gen Zers. Why are so many brands still underestimating this segment? Read MoreWhat Are the Secrets to Selling Hard Luxury to Gen Z in China?
Traditionally, luxury brands counted on a majority buyer base of older, established, and affluent individuals and a minority of younger consumers using luxury goods as a means to communicate (or… Read MoreWhy Real-Life Experiences Help Sell Hard Luxury to China’s Gen Z
A proven best practice for hard luxury brands is to engage Chinese Gen Zers by offering aspirational experiences that are easily shareable online. Read MoreCan Luxury Ever Replicate Supreme’s Collectible Value?
We spoke to top Supreme collectors to uncover why they are drawn to Supreme, and how these collections build value. Read More