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Category

Gen-Z

  • Is Hit C-Drama ‘A Dream of Splendor’ Brands’ Golden Ticket?

    Lisa Nan  |   Share
    Local brands are rushing to join hands with China’s hit series of the year, A Dream of Splendor. Will C-drama IP collaboration be the new marketing craze? Read More
  • Meet China’s Avatar Shapers

    Tiffany Lung  |   Share
    Gen Z wants individualization and personality. And so a new profession has emerged — with users designing faces for other’s virtual avatars. Read More
  • Why Modern Collectibles Are Built for Gen Z

    Sagal Mohammed  |   Share
    With Gen Z valuing everything that traditional luxury fashion stands against, inclusive brands like Telfar have been on the rise. Read More
  • China’s Cosplay Obsessed Gen Z Adore ‘Love, Death & Robots’

    Charlotte Cai  |   Share
    The third season of the Netflix series “Love, Death & Robots” is trending among China's cosplay fans. What does its unexpected appeal say about local Gen Z? Read More
  • Gen Z Tufting Craze Builds Momentum

    Lisa Nan  |   Share
    The niche “tufting” trend has become one of China’s most popular indoor activities. But will the sensation stand the test of time or quickly fade out? Read More
  • What Crypto Art Does China’s Gen Z Want?

    Adina-Laura Achim  |   Share
    Not even China — with Beijing’s restrictions on crypto — is immune to the NFT hype. But to engage Gen-Z collectors, brands need to think local. Read More
  • Gen Z Lays Down the Gauntlet for Luxury

    Daniel Langer  |   Share
    The expectations of Chinese luxury clients are changing rapidly, mainly driven by Gen Zers. Why are so many brands still underestimating this segment? Read More
  • What Are the Secrets to Selling Hard Luxury to Gen Z in China?

    Jing Daily  |   Share
    Traditionally, luxury brands counted on a majority buyer base of older, established, and affluent individuals and a minority of younger consumers using luxury goods as a means to communicate (or… Read More
  • Why Real-Life Experiences Help Sell Hard Luxury to China’s Gen Z

    Jing Daily  |   Share
    A proven best practice for hard luxury brands is to engage Chinese Gen Zers by offering aspirational experiences that are easily shareable online. Read More
  • Can Luxury Ever Replicate Supreme’s Collectible Value?

    Jason Dike  |   Share
    We spoke to top Supreme collectors to uncover why they are drawn to Supreme, and how these collections build value. Read More
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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 03/27/2023

Index LevelDaily Change% Change
262.33-$0.35-0.13%
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