Gen-Z
Riding The Wave Into China’s Latest Hype — Land Surfing
Land surfing is taking off in China. Over the past two years alone, 6 million locals have adopted the new hobby. How can brands tap the craze? Read More
From Bloke Core To Cadre Chic: How Brands Can Capitalize On Gen Z Fashion
China’s Gen Z men are taking social media inspiration from both home and abroad to switch up their wardrobes. Here are the hottest trends of the summer. Read More
Gen Z Keep Their Cool With China’s New Sunwear Trend
Demand for protection from heatwaves has given rise to the Gen-Z pursuit of all things sun-related. Jing Daily explores why this trend is a hit with youth. Read More
China’s Love Of Hanfu Is Here To Stay
Hanfu bas become much more than a niche Gen-Z interest. Its revival of subculture and tradition signals a paradigm shift in taste for young consumers. Read More
Is Hit C-Drama ‘A Dream of Splendor’ Brands’ Golden Ticket?
Local brands are rushing to join hands with China’s hit series of the year, A Dream of Splendor. Will C-drama IP collaboration be the new marketing craze? Read More
Meet China’s Avatar Shapers
Gen Z wants individualization and personality. And so a new profession has emerged — with users designing faces for other’s virtual avatars. Read More
Why Modern Collectibles Are Built for Gen Z
With Gen Z valuing everything that traditional luxury fashion stands against, inclusive brands like Telfar have been on the rise. Read More
China’s Cosplay Obsessed Gen Z Adore ‘Love, Death & Robots’
The third season of the Netflix series “Love, Death & Robots” is trending among China's cosplay fans. What does its unexpected appeal say about local Gen Z? Read More
Gen Z Tufting Craze Builds Momentum
The niche “tufting” trend has become one of China’s most popular indoor activities. But will the sensation stand the test of time or quickly fade out? Read More
What Crypto Art Does China’s Gen Z Want?
Not even China — with Beijing’s restrictions on crypto — is immune to the NFT hype. But to engage Gen-Z collectors, brands need to think local. Read More
