Gen-Z
Are Chinese-only collabs like Shang Xia and Florasis the next hype trend in guochao luxury?
Designer home brand Shang Xia taps local beauty Florasis to reach a wider, younger audience, while Florasis aims to premiumize its image by collaborating with the lifestyle brand. Read More
An A to Z guide to China’s ‘core’ fashion trends
Getting lost in the endless sea of fashion “cores”? Here’s a helpful guide to all the trending fashion aesthetics on Chinese social media. Read More
Key takeaways from Jing Daily’s ‘Decoding China’s diversifying beauty market: Consumer insights and market analysis’ report
Jing Daily's new report in collaboration with S'Young International focuses on China’s dynamic beauty market, and Gen Z's role in driving consumption trends Read More
Prada, Dior, LV, Lululemon: brands in frenzy to sign China’s top athletes
Luxury brands are diversifying their brand ambassador lineups by appointing Chinese athletes instead of celebrities from the entertainment world. Read More
How global beauty brands are turning Chinese rivals into allies
Shiseido x To Summer, Estée Lauder x Feng Chen Wang, and L’Oréal x Documents — global beauty giants are leveraging C-brands to reach young Chinese shoppers. Read More
The KOLs powering China’s sportswear boom
China’s sportswear market is surging thanks to the popularity of its fitness KOLs. Who are the top influencers driving this boom? Read More
What’s Up With China’s Gen Z? Youth Unemployment Exceeds 20% For First Time
China’s demographic shifts reveal a trend of rising unemployment among the younger workforce. What are the implications for the luxury industry? Read More
TikTok’s ‘Gamer Girl’ Aesthetic Offers Brands New Way To Score With China’s Gen Z
Cute, fun and customizable, TikTok's gamer girl aesthetic has taken over Chinese social media. As fashion takes a cyber turn, here’s how brands can capitalize on this trend. Read More
China’s Gen Z Spiritual Awakening? Young Chinese Flock To Temples
What Happened: China’s millennials and Gen Z are flocking to famous Buddhist temples across the nation this spring. Visits to temples have surged 310 percent since the beginning of 2023,… Read More
From ‘Bella Hadid Style’ To Clogcore: A Guide To 2023’s Chinese Social Media Fashion Trends
TikTok fashion trends have spilled over into China, and local fashionistas are having a field day with different styles. Which brands are benefiting the most? Read More
