Gen-Z
From ‘sexual allure,’ to ‘full-time kids’: 2023’s top Gen Z buzzwords in China
What do terms like ‘full-time son and daughter,’ ‘main owner’ and ‘sexual allure’ reveal about China’s Gen Z? Read More
From ‘involution’ to ‘Barbie Q’: the 8 Chinese buzzwords that defined 2023
In 2023, a series of Chinese buzzwords swept across various aspects of society, shaping trends, influencing behavior, and reflecting the dynamic cultural shifts in modern China. From the depths of… Read More
How wine and spirits producers are courting young beverage enthusiasts through the blockchain
As the wine and spirits industry pushes ahead with unbottling the NFT market, producers are turning to digital platform BlockBar as a way in. Read More
China’s economic troubles give rise to the Gen Z ‘Stingy Economy’
Given China's tight job market, Gen Z consumers are turning to food-themed blind boxes and discount snack stores to save a penny. Read More
The luck factor: Chinese youth embrace digital prayers and lucky charms in tough times
Young Chinese consumers are finding creative ways to boost their luck as they face an unprecedented unemployment crisis. Read More
Time is running out: ‘Made in Italy’ needs a Gen Z revival
Luxury has long been synonymous with heritage. But for Gen Z, the allure of luxury lies more in the unique and personal experiences relevant in the now. Read More
Gen Z’s luxury revolution: Adapt now or fade away
Storytelling excellence, superior on-brand experiences, and client-centric adaptability are the keys to tailoring client experiences to Gen Z consumers Read More
In times of economic uncertainty, Chinese lottery sales boom
What Happened: China’s lottery economy is winning this summer. The latest data released by China’s Ministry of Finance reveals that nationwide lottery sales reached a total of $6.73 billion (48.9… Read More
China’s newest viral collab: megabrands Luckin Coffee x Moutai join forces
Luxury liquor Moutai and domestic coffee chain Luckin partnered up for a Moutai-flavored latte. The collaboration proved an instant sensation in China Read More
Chinese beauty brands’ ambitions to go global
China’s ‘guochao’ wave has fueled C-beauty’s rapid growth. Now, they are seeking growth outside China. Jing Daily unpacks their strategies to capitalize on global markets. Read More
