Gen-Z
Good News For Luxury? 60% Of China’s College Kids Expect To Be Millionaires
Over 60 percent of college students think their yearly earnings will reach one million yuan within ten years after graduation. Are luxury brands listening? Read More
Why Gen-Z Symbols Are Different in China
Brands should be immersing themselves in the universes of Chinese Gen-Z symbolism. But what are these worlds, and where can they be found? Read More
How Gen-Z Anxiety Is Shaping The China Market
The comfortable Gen-Z lifestyle also comes with many new pressures, which is why brands should look to ease their burden with light-hearted entertainment. Read More
How Can Luxury Brands Earn Cultural Credibility From China’s Gen Z?
As China’s Gen Z exhibits a values-driven approach to consumerism, how can luxury players elevate their cultural credibility among this group? Read More
Why Luxury Brands Must Jump On China’s Cute “Meng” Trend
Translated as “cute” in Chinese, Meng (萌) is the adorable pop trend taking over young China. But can Western luxury brands capitalize on it? Read More
Why China’s Hanfu Trend Won’t Cool Down
Young Chinese have elevated traditional Hanfu dress from a niche hobby to a consumer market of 400 million people. But can brands tap into this trend? Read More
Luxury’s Next Frontier: Live Action Role Playing
Society's appetite for true crime content has snowballed. China’s youth are now taking the next step, live action role playing real life murder games. Read More
What Luxury Brands Can Learn from Lanvin’s Blind Boxes
Blind boxes are China’s new obsession, so companies from travel agencies to luxury Maison Lanvin are using them to reach local Gen Zers. Read More
Is Mystic-chic Beauty the Next Thing in Gen Z China?
Over the past year, an increasing number of beauty products inspired by “mystical” ideologies like astrology and feng shui has targeted China’s Gen Zers. Read More
Will Teenage Debt Cripple China’s Luxury Market?
China’s economy is booming, but its Generation Z, famous for its love for luxury, is accumulating debt faster than any previous generations. Read More
