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Gen-Z

  • Gen Z Keep Their Cool With China’s New Sunwear Trend

    Charlotte Cai  |   Share
    Demand for protection from heatwaves has given rise to the Gen-Z pursuit of all things sun-related. Jing Daily explores why this trend is a hit with youth. Read More
  • China’s Love Of Hanfu Is Here To Stay

    Charlotte Cai  |   Share
    Hanfu bas become much more than a niche Gen-Z interest. Its revival of subculture and tradition signals a paradigm shift in taste for young consumers. Read More
  • Is Hit C-Drama ‘A Dream of Splendor’ Brands’ Golden Ticket?

    Lisa Nan  |   Share
    Local brands are rushing to join hands with China’s hit series of the year, A Dream of Splendor. Will C-drama IP collaboration be the new marketing craze? Read More
  • Meet China’s Avatar Shapers

    Tiffany Lung  |   Share
    Gen Z wants individualization and personality. And so a new profession has emerged — with users designing faces for other’s virtual avatars. Read More
  • Why Modern Collectibles Are Built for Gen Z

    Sagal Mohammed  |   Share
    With Gen Z valuing everything that traditional luxury fashion stands against, inclusive brands like Telfar have been on the rise. Read More
  • China’s Cosplay Obsessed Gen Z Adore ‘Love, Death & Robots’

    Charlotte Cai  |   Share
    The third season of the Netflix series “Love, Death & Robots” is trending among China's cosplay fans. What does its unexpected appeal say about local Gen Z? Read More
  • Gen Z Tufting Craze Builds Momentum

    Lisa Nan  |   Share
    The niche “tufting” trend has become one of China’s most popular indoor activities. But will the sensation stand the test of time or quickly fade out? Read More
  • What Crypto Art Does China’s Gen Z Want?

    Adina-Laura Achim  |   Share
    Not even China — with Beijing’s restrictions on crypto — is immune to the NFT hype. But to engage Gen-Z collectors, brands need to think local. Read More
  • Gen Z Lays Down the Gauntlet for Luxury

    Daniel Langer  |   Share
    The expectations of Chinese luxury clients are changing rapidly, mainly driven by Gen Zers. Why are so many brands still underestimating this segment? Read More
  • What Are the Secrets to Selling Hard Luxury to Gen Z in China?

    Jing Daily  |   Share
    Traditionally, luxury brands counted on a majority buyer base of older, established, and affluent individuals and a minority of younger consumers using luxury goods as a means to communicate (or… Read More
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