Consumer Insights
As China’s Marriage Rates Plummet, Will the Singles Economy Boom?
What Happened: According to a survey by China’s Ministry of Civil Affairs, in the first three quarters of 2022, a total of 5.445 million couples registered for marriage nationwide —… Read More
How Can We Define The Chinese Cultural Consumer In 2023?
Attributing specific characteristics by age group is too reductive in China, as CCCs span both Gen Z and millennials as well as older individuals. Read More
The ‘Carat Freedom’ Generation: Lab-Grown Diamonds Woo China’s Gen Z
A diamond isn’t forever. In China, domestic lab-grown diamond brands are providing alternatives to match Gen Z’s expectations for value and ethics. Read More
Max Mara’s Business Strategy Delves Into China’s Youth
Throughout 2022, Max Mara launched a series of initiatives in China translating its seven-decade legacy into Gen-Z-friendly language. Read More
Why Chinese Consumers Are Not Your Average Art Collectors
In Jing Daily's report “Winning China’s High-Spending Cultural Consumer: The Future Of Luxury,” we analyze the behaviors of Chinese art collectors in 2022. Read More
‘Stove-Boiled Tea’ — China’s Newest Way To Chillax
What Happened: “Stove-boiled tea” (围炉煮茶) is quickly becoming the latest slow-living lifestyle trend among young Chinese consumers. As the name suggests, the activity refers to lightly roasting tea leaves before… Read More
Viral Products For The Win: New Data From Xiaohongshu
A new Xiaohongshu report proves how much social media is governing Chinese Gen Z luxury spending — from buying products to being introduced to new brands. Read More
Why The Chinese Cultural Consumer Could Power A Luxury Resale Boom
Any aversion to secondhand luxury is fading fast among CCCs interested in collecting archive pieces and reducing their carbon footprint. Read More
Alibaba And JD.com Keep Double 11 Revenues Secret. The Chinese Consumer Is Clearly Changing.
Keeping quiet on the final results of Double 11, China’s biggest e-commerce giants face stiff competition and changing consumer sentiment. Read More
Mark Zuckerberg Is Wrong About Meta. Why Luxury Should Listen
Zuckerberg has initiated the biggest layoff in Meta's history, blaming a slowing demand for digital services. But is this really the root of the problem? Read More
