Consumer Insights
The viral rise of Chinese-style beauty and ‘Douyin makeup’ on TikTok
“Douyin makeup” tutorials have been making waves across TikTok. What is it and why is it so popular? Read More
The great outdoors: China’s appetite for adventure sports booms
With an increasing number of Chinese people engaging in outdoor activities post-pandemic, the rapidly expanding outdoor sports sector presents a promising opportunity for international athletic brands to gain market share.… Read More
Chinese outbound tourism to normalize by mid-2024, says Trip.com Group
Tourism rebound hampered by visa backlog, while younger tourists seek unique destinations and experiences as well as luxury, Tan Yudong tells ‘Jing Daily’ Read More
Chinese consumers spend the most on travel: World Travel and Tourism Council
Chinese travelers spent the most compared to other nationalities, at $1,350 per person on average. Read More
In a viral upset with 1 billion views, China’s top beauty anchor Li Jiaqi enrages consumers
Brands stuck with the influencer after audience outrage at his wage insensitive comments during livestream. But the debacle threatens to turn consumers away as the Double 11 shopping fest nears. Read More
Gen Z’s luxury revolution: Adapt now or fade away
Storytelling excellence, superior on-brand experiences, and client-centric adaptability are the keys to tailoring client experiences to Gen Z consumers Read More
Hong Kong’s Centrestage 2023 fashion showcase launches amid typhoon
Flooding and record rainfall (the heaviest since 1884), courtesy of a typhoon, couldn’t keep Hong Kong’s Centrestage 2023 event from happening this week. The fashion showcase organized by the city’s… Read More
‘Mom skincare’ — China’s maturing Gen X consumers give rise to new beauty opportunities
Gen X is a skincare and beauty-conscious generation, but the beauty industry in China offers it few options. How can beauty brands tap this opportunity? Read More
In times of economic uncertainty, Chinese lottery sales boom
What Happened: China’s lottery economy is winning this summer. The latest data released by China’s Ministry of Finance reveals that nationwide lottery sales reached a total of $6.73 billion (48.9… Read More
Luxury, Adidas and ‘made in China’: What Saudi fashion consumers are buying
Under Vision 2030, Saudi Arabia is poised to become a major player on the global fashion stage. Here’s a closer look at the burgeoning market. Read More
