Consumer Insights
Alibaba cancels Double 12 shopping festival
China’s largest e-commerce platform Alibaba’s Taobao announced that the Taobao ‘Double 12’ event will not be held this year. Read More
From ‘sexual allure,’ to ‘full-time kids’: 2023’s top Gen Z buzzwords in China
What do terms like ‘full-time son and daughter,’ ‘main owner’ and ‘sexual allure’ reveal about China’s Gen Z? Read More
How Gen Z app Soul is tackling China’s ‘friendship recession’
Millions of Gen Z netizens in China are flocking to Soul for companionship amid a “friendship recession.” Where can brands step in? Read More
Sacred scents: C-beauty collab with Jade Buddha Temple redefines spirituality via fragrance
Chinese fragrance brand Boitown launches a perfume line for the Jade Buddha Temple in Shanghai, designed to invoke and bestow fortune upon wearers. Read More
From ‘involution’ to ‘Barbie Q’: the 8 Chinese buzzwords that defined 2023
In 2023, a series of Chinese buzzwords swept across various aspects of society, shaping trends, influencing behavior, and reflecting the dynamic cultural shifts in modern China. From the depths of… Read More
Safety, e-sports, and AI-powered searches: What the Chinese traveler wants in 2023
Travel experts gathered at Trip.com Group’s global partner summit and ITB Asia in October to discuss the return of Chinese tourists to the world stage. Read More
Yes to quiet luxury, Paris and Hong Kong — China’s millionaires have spoken
Post-pandemic, China's affluent prefer Hong Kong and France for luxury shopping, valuing exclusive experiences and limited edition items. Read More
Singles’ Day 2023: The big results for luxury, fashion and beauty
What went down in luxury, fashion, and beauty sector sales during Singles' Day, the year’s biggest shopping spree. Read More
China’s hyper-online elderly to spend $750 billion by 2035. How can brands tap in?
China’s population of digitally savvy seniors is expanding fast. How can brands engage this affluent and educated group of consumers? Read More
Has hype around China’s Singles’ Day fizzled out?
According to Bain & Co., enthusiasm around Singles’ Day is waning as Chinese consumers become more value-conscious and emotionally-driven. Read More
