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Consumer Insights

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  • What China’s “45-Degree Life” Trend Means for Luxury

    Lisa Nan  |   Share
    China’s “45-Degree Life” movement shows how China’s youth are prioritizing wellness and balance over the grueling “996” work culture. Read More
  • China’s Booming Fragrance Market Offers Plenty of Room For Newcomers

    Jing Daily  |   Share
    Low awareness of fragrance in China means challenges and opportunities for newcomers to establish a foothold in the fast-growing market. Read More
  • How Brands Celebrated Mother’s Day in China

    Julienna Law  |   Share
    Many luxury brands chose to skip over Mother’s Day in favor of gearing up for China’s 520 Valentine’s Day. But is this a mistake? Read More
  • Do Chinese Consumers Want Hyper-Luxury or Hyped Luxury?

    Jing Daily  |   Share
    Offering early or first access to upcoming co-branded products can drive up conversations surrounding their release, once such access is revealed. Read More
  • What Crypto Art Does China’s Gen Z Want?

    Adina-Laura Achim  |   Share
    Not even China — with Beijing’s restrictions on crypto — is immune to the NFT hype. But to engage Gen-Z collectors, brands need to think local. Read More
  • Want to Sell Luxury Watches and Jewelry to China’s Gen Z? Sustainability Is Key.

    Jing Daily  |   Share
    Globally, Gen Z’s rising environmental consciousness leads it to ask more of brands than previous generations, even millennials. Read More
  • What’s Behind China’s Country Bumpkin Trend?

    Gemma A. Williams  |   Share
    China’s fascination with the country bumpkin or “rube” trend is the focus of this month’s Chinese Collabs column. Here’s what luxury needs to know. Read More
  • Could China’s COVID Surge Fuel a Secondhand Luxury Boom?

    Jing Daily  |   Share
    With China's retail market hit by COVID-19 lockdowns, the outlook for luxury brands for the remainder of 2022 is murky, to say the least. Read More
  • What’s Behind China’s E-boy Trend

    Wenzhuo Wu  |   Share
    Overview The “e-girl” and “e-boy” trend became mainstream knowledge in the West when TikTok gained popularity with Gen Z in 2018. Standing for “electronic,” the “e-” persona is nothing new.… Read More
  • Making Subculture Into Culture: Why Luxury Loves Anime

    Emily Jensen  |   Share
    Why the likes of Gucci and Loewe are turning to anime and manga to make luxury wares into instant collectibles. Read More
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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 05/16/2022

Index LevelDaily Change% Change
224.57-$0.66-0.29%
LVMHKeringRichemont
+$4.1+$1.36+$0.3
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