Consumer Insights
Good News For Luxury? 60% Of China’s College Kids Expect To Be Millionaires
Over 60 percent of college students think their yearly earnings will reach one million yuan within ten years after graduation. Are luxury brands listening? Read More
How To Sell Luxury Fragrances in China Today
Given budget discrepancies, points of entry into the China market will vary for high-end fragrance brands both large and small. Read More
What China’s Changing ‘996’ Culture Means For Luxury
Although China has outlawed excessive overtime, burnout culture continues to prevail. As more youth “lie flat” in protest, how should luxury brands respond? Read More
5 Key Consumer Trends for the Post-COVID-19 Era
COVID-19 continues to transform the way consumers engage with luxury products. But which post-pandemic trends will stick around? Read More
Why China’s Youth Pay For Luxury With Credit
Rising incomes and high consumer confidence have helped boost the China market. But there’s another emerging factor: consumer credit. Read More
What Do Chinese Cultural Consumers Want?
CCCs who spend on building their interest-based collections (including rare and hard-to-find items) are emerging as VIPs for top brands worldwide. Read More
Niche Fragrances Are Winning Over Young Chinese Consumers. What’s Their Secret?
The China market offers one of the world’s most compelling opportunities for any fragrance brand, but understanding market nuances is key. Read More
Why Gen-Z Symbols Are Different in China
Brands should be immersing themselves in the universes of Chinese Gen-Z symbolism. But what are these worlds, and where can they be found? Read More
How Luxury Brands Can Connect With Aging Chinese Millennials
Can luxury brands leverage the striking parallels between China’s millennials and its senior demographic to gain a stronger foothold in the county? Read More
How TikTok and Shein Are Taking Over the World
Among other things, 2020 will go down as the year that Chinese brands finally made it on the world stage, with TikTok and Shein leading the way. Read More
