Consumer Insights
Brand New Or Preloved? Gen Z Drives Surprising Boom In Second-hand Luxury In China
Second-hand items comprise 5 percent of China’s luxury sector, but surging demand from Gen Z indicates there’s huge room for growth. Here’s how to capitalize on the market. Read More
China’s Gen Z, Kidults Fuel Luxury x Anime Collabs In 2023
More than 50 luxury brands launched anime pieces on Tmall Luxury Pavilion in March, pointing to the power of the Japanese genre. Read More
Bottoms Up: How China’s Pleasure-seeking Consumers Are Falling For Luxury Whisky
As whisky booms in popularity in China, there is a huge opportunity for premium whisky brands to engage with new, younger consumers. Read More
Xiaohongshu’s 3 Key Post-pandemic China Consumer Trends
A new report by Xiaohongshu breaks down the psychology of Chinese shoppers, highlighting the values and influences driving them to the check-out button. Read More
China’s Gen Z Spiritual Awakening? Young Chinese Flock To Temples
What Happened: China’s millennials and Gen Z are flocking to famous Buddhist temples across the nation this spring. Visits to temples have surged 310 percent since the beginning of 2023,… Read More
From Overtime Worker To Digital Nomad: Young Chinese Seek ‘Slow Lifestyles’ Abroad
After "lying flat" and "letting it rot," young Chinese around the world are turning to digital nomadism as a lifestyle choice. Read More
China’s ‘She Economy’ Booms As Women Invest In Their Own Happiness
Jing Daily looks at one of the world’s most important consumer groups — Chinese women — and breaks down their spending habits. Read More
High-Net-Worth Individuals’ Luxury Preferences Revealed In New Hurun Survey
China's wealthy favor luxury items that increase in value, such as Birkin Bags and Rolex watches, while younger HNWIs spend to reward themselves. Read More
China’s Luxury Market Shines Despite Global Consumer Concerns
Most surveyed global consumers intend to reduce their consumption in the next six months. China’s luxury market is set to buck that trend. Read More
‘Hipster-phobia’ Trends On Chinese Social Media — Should Brands Be Worried?
A significant cohort of young Chinese consumers are expressing a fear of uber-trendy fashionistas. Does this spell trouble for luxury brands? Read More
