Consumer Insights
Does China’s Graying Population Hide A Silver Lining For Brands?
China’s latest census reveals a population growth rate nearing zero and a shrinking workforce. How will this impact the future of global luxury? Read More
Is Childrenswear The Growth Engine Of China’s Luxury Market?
Can luxury turn the heads of China’s millennial parents or is it down to local brands to dress their little princes and princesses? Read More
What Luxury Brands Can Learn from Lanvin’s Blind Boxes
Blind boxes are China’s new obsession, so companies from travel agencies to luxury Maison Lanvin are using them to reach local Gen Zers. Read More
Why Sustainability Is Trending With China’s Millennials
Sustainability was at the heart of this year’s Shanghai Fashion Week programming, but can the trend truly take hold in China? Read More
Why Luxury Brands Overlook These Non-HNWI Spenders
Luxury brands have been primarily focused on High Net Worth Individuals (HNWI), but are they missing out on other important segments in China? Read More
Is Mystic-chic Beauty the Next Thing in Gen Z China?
Over the past year, an increasing number of beauty products inspired by “mystical” ideologies like astrology and feng shui has targeted China’s Gen Zers. Read More
Will Teenage Debt Cripple China’s Luxury Market?
China’s economy is booming, but its Generation Z, famous for its love for luxury, is accumulating debt faster than any previous generations. Read More
Why Chinese Consumers Buy Fake Luxury
Despite significant progress on the counterfeit front, it’s still easy for Chinese consumers to acquire any counterfeits they want. So what can brands do? Read More
Is Mixing & Matching the New Code of Luxury?
Despite their varying motivations for buying luxury brands, Chinese consumers love to mix and match labels and styles, creating a new market space. Read More
China Puts A Ring On Him
Traditional masculine jewelry implies gothic rings or rapper-inspired chains, but for China's cohort of Gen-Z, those style conventions aren’t enough. Read More
