Consumer Insights
Why Chinese Consumers Buy Fake Luxury
Despite significant progress on the counterfeit front, it’s still easy for Chinese consumers to acquire any counterfeits they want. So what can brands do? Read More
Is Mixing & Matching the New Code of Luxury?
Despite their varying motivations for buying luxury brands, Chinese consumers love to mix and match labels and styles, creating a new market space. Read More
China Puts A Ring On Him
Traditional masculine jewelry implies gothic rings or rapper-inspired chains, but for China's cohort of Gen-Z, those style conventions aren’t enough. Read More
Has China’s “Too Skinny” Trend Gone Too Far?
The latest social media craze in China shows ultra-slim women trying on kids’ clothes, but are luxury brands on board with the trend? Read More
On Douyin, Bragging About Wealth Is a Big No-No
The Bytedance platform has banned almost 4,000 users for showing off their wealth, signaling increasing content restrictions on China’s internet companies. Read More
4 Ways Luxury x Esports Will Win Over China’s Gen Zers
Esports growth has seen unprecedented momentum in China lately. Here are some ways luxury brands can tap into this booming youth market. Read More
Swarovski’s Brand Refresh: China-Facing or China-Inspired?
The bold, colorful nature of the Swarovski refresh will appeal to China's Gen Z consumers — and what work for them proves to work globally. Read More
4 Reasons Consumers Hate Your Luxury Brand
What is the source of luxury brand hate, and should luxury brand managers be on edge if their brand is on the most-hated list? Read More
China’s Affluent Households Keep Fueling Luxury Consumption
“Hurun Wealth Report 2020” reveals China’s burgeoning affluent families will further drive luxury consumption despite the COVID-19 crisis. Read More
Four Strategies for Selling Pearls to Chinese Millennials
While China is the largest global producer of cultured pearls, convincing its vast millennial market to wear them has been another story. Read More
