Consumer Insights
Decoding China’s Trending ‘Noble Lady’ Skincare Category
Prestige skincare was once reserved for a more mature audience, but now younger consumers are investing thousands of dollars in face creams and more. Read More
Will Chinese Buyers Flock To Pharrell Williams’ New Auction Platform?
Pharrell Williams has unveiled plans for a global digital-first auction house. Will it attract the world’s second-largest art market? Read More
From Junkies To Elites: The Six Types Of Men Who Love Luxury In China
Despite accounting for nearly half of all luxury spending, men in China remain elusive. A new report from Hot Pot China hopes to change that. Read More
Q&A: APPortfolio’s Keith Wong On What China’s Cultural Consumer Really Wants
Keith Wong has worked on art projects with a number of international brands and artists, including Lane Crawford and Daniel Arsham. Read More
Chinese Netizens Express Frustration Over National Day Holiday Schedule
Although China’s week-long National Day holiday is around the corner, residents are not in the mood to celebrate. Here's why. Read More
‘It’s An Addiction’: Over 60 Million Chinese Netizens Are Playing Sheep A Sheep
China’s latest craze is a tile matching passthrough challenge — Sheep A Sheep. The mini-game’s popularity is no coincidence, but the result of a shrewd strategy of user engagement. Read More
Chinese Designer Collaborations Are A Must For Global Brands
Recent years have seen a number of fashion brands tapping emerging and established Chinese designers for special collections or products. Read More
How Gen Z Is Reshaping China’s Half-A-Trillion Wedding Market
Driven by Gen Z couples, China’s wedding sector will triple in size this year. But how do the demands of this generation differ from those before it? Read More
Top Beauty Brands Flock To Shanghai’s International Cosmetic Festival
At Shanghai’s International Cosmetic Festival, beauty brands like Prada, Fenty, and L’Oreal will launch new products online, offline, and in the metaverse. Read More
Want Your Brand Collaboration To Stand Out In China? Get Nostalgic.
One stand-out trend in China is leveraging familiar IPs from cartoons or national food brands to stir a sense of nostalgia in millennials and Gen Zers. Read More
