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The Future of Luxury

  • Will LVMH’s Resilience Last for the Rest of 2020?

    Yaling Jiang  |   Share
    In the 2020 Q1 earnings call, LVMH's CEO Bernard Arnault said that Chinese consumers will continue to spend more in their home country. Read More
  • How Luxury Consumer Preferences in China Are Shifting After COVID-19

    Daniel Langer  |   Share
    A crisis like COVID-19 brings shifts in consumer luxury attitude. We look at some data-driven insights about what Chinese consumers need right now. Read More
  • Why Digital Mastery is Needed to Survive COVID-19

    Daniel Langer  |   Share
    When a brand without a digital infrastructure hits a crisis like COVID-19, it's already too late. Here's what brands must do to survive hard times. Read More
  • In Luxury, Leadership is Crucial in a Crisis

    Daniel Langer  |   Share
    Disruption, whether it comes from the virus outbreak or technology, is always trying for brands. But what gets everyone through it is leadership. Read More
  • How Brands Must Change For A New World Order

    Daniel Langer  |   Share
    There will always be disruption, no matter the crisis. But the COVID-19 crisis will birth some specific changes that brands must be ready for. Read More
  • How Luxury Brands Can Win During a Crisis

    Daniel Langer  |   Share
    The luxury industry is more resilient during times of crisis than people think, and there are ways brands can come out of these periods as winners. Read More
  • The Luxury Trap: Why it’s a Mistake to Define Luxury By Price

    Daniel Langer  |   Share
    All high-priced products get called "luxury" today, but prices don't define which brands get considered luxury brands — only extreme value can do that. Read More
  • Why Luxury Brands Price Their Products Incorrectly

    Daniel Langer  |   Share
    While it seems like luxury pricing should factor in production costs and the competition's prices, but the most important factor is ALV. Read More
  • What Underperforming Luxury Brands Must Do to Grow

    Daniel Langer  |   Share
    Plenty of brands have blamed the Covid-19 virus for their poor performance, but underlying issues that curb brand values are often the real culprits. Read More
  • Booming Private Jet Travel During the Covid-19 Crisis Reveals Hidden Luxury Aspects

    Daniel Langer  |   Share
    Even though the luxury industry has been hit hard by Covid-19, some categories — like private jets — are booming. Hidden luxury drivers can explain why. Read More
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