The Future of Luxury

Brand equity and storytelling is no joke in the China market, and ten years from now, it will be standard for successful luxury brands. Read More

So you think the luxury market is challenging now? Just wait until the year 2030 when Gen Zers become the largest spending group in the world. Read More

Gen Z demand one thing from their luxury purchases above all else: social currency. This is what brands must do to get it. Read More

It may seem counterintuitive, but many luxury brands price their products too low, and it's a mistake that could have disastrous effects for many of them. Read More

Artificial Intelligence is a hot but confusing topic in business. Yet for luxury brands, it's quickly becoming an indispensable tool. Read More

Chinese Consumers differ from Western consumers in many ways, and these five trends are crucial for any luxury business operating there. Read More

People want luxury products because they crave social status, right? Actually, there are other, hidden reasons that are just as important to consumers. Read More

A top-quality product used to be all you needed for success in the luxury world, but today, a brand needs specific strategies to reach younger generations. Read More

What would LVMH need to do in order to transform Tiffany from its historic past into a more relevant brand for millennials and younger global consumers? Read More

What determines luxury values today are experiences, and this is what brands must do to give consumers the experiences they truly crave. Read More