The Future of Luxury
Will LVMH’s Resilience Last for the Rest of 2020?
In the 2020 Q1 earnings call, LVMH's CEO Bernard Arnault said that Chinese consumers will continue to spend more in their home country. Read More
How Luxury Consumer Preferences in China Are Shifting After COVID-19
A crisis like COVID-19 brings shifts in consumer luxury attitude. We look at some data-driven insights about what Chinese consumers need right now. Read More
Why Digital Mastery is Needed to Survive COVID-19
When a brand without a digital infrastructure hits a crisis like COVID-19, it's already too late. Here's what brands must do to survive hard times. Read More
In Luxury, Leadership is Crucial in a Crisis
Disruption, whether it comes from the virus outbreak or technology, is always trying for brands. But what gets everyone through it is leadership. Read More
How Brands Must Change For A New World Order
There will always be disruption, no matter the crisis. But the COVID-19 crisis will birth some specific changes that brands must be ready for. Read More
How Luxury Brands Can Win During a Crisis
The luxury industry is more resilient during times of crisis than people think, and there are ways brands can come out of these periods as winners. Read More
The Luxury Trap: Why it’s a Mistake to Define Luxury By Price
All high-priced products get called "luxury" today, but prices don't define which brands get considered luxury brands — only extreme value can do that. Read More
Why Luxury Brands Price Their Products Incorrectly
While it seems like luxury pricing should factor in production costs and the competition's prices, but the most important factor is ALV. Read More
What Underperforming Luxury Brands Must Do to Grow
Plenty of brands have blamed the Covid-19 virus for their poor performance, but underlying issues that curb brand values are often the real culprits. Read More
Booming Private Jet Travel During the Covid-19 Crisis Reveals Hidden Luxury Aspects
Even though the luxury industry has been hit hard by Covid-19, some categories — like private jets — are booming. Hidden luxury drivers can explain why. Read More
