The Future of Luxury

Most luxury brands have lost a staggering amount of earnings during this crisis, but a lot of these drastic results could've been avoided with brand audits. Read More

While many so-called “experts” predict that luxury is on its way out, Dr. Langer believes it’s the right time for brands to indulge, inspire, and innovate. Read More

Pricing is one of the more challenging aspects of managing a luxury brand in normal times, but it becomes even more critical in a crisis. Read More

Luxury brands that struggled before the outbreak will continue to lose momentum in China if they don’t transform their digital capabilities. Read More

The luxury market is more resilient than people realize, and if a brand is proactive rather than passive, it will thrive once the crisis is over. Read More

In the 2020 Q1 earnings call, LVMH's CEO Bernard Arnault said that Chinese consumers will continue to spend more in their home country. Read More

A crisis like COVID-19 brings shifts in consumer luxury attitude. We look at some data-driven insights about what Chinese consumers need right now. Read More

When a brand without a digital infrastructure hits a crisis like COVID-19, it's already too late. Here's what brands must do to survive hard times. Read More

Disruption, whether it comes from the virus outbreak or technology, is always trying for brands. But what gets everyone through it is leadership. Read More

There will always be disruption, no matter the crisis. But the COVID-19 crisis will birth some specific changes that brands must be ready for. Read More