The Future of Luxury
From Gucci’s Sims 4 Collaboration to Louis Vuitton’s Earphones, How to Win Over Millennials and Gen Zers
From collaborations to creating new, more relevant products, luxury brands are on the hunt to winning over millennials and Gen Zers. Read More
Why Many Western Luxury Brands Can’t Connect With Chinese Customers
The economic gap between China and the West is dramatically widening, yet most brands still need to master the basics of being successful there. Read More
The One Thing Luxury Brands Must Do In Times Of Uncertainty
In times of uncertainty, consumers focus more on value, but the mistake brands make is confusing value-seeking with wanting better prices. Read More
How Western Luxury Brands Should Handle A 2nd Wave Of COVID-19
This year, many luxury retailers have reported huge foot traffic losses, and with COVID-19 spreading again, brands will see an even more drastic decline. Read More
Why Luxury Brands Are Desperate For Digital Desire
A luxury brand must create desire through their brand story, products, and artistry. But if a brand cannot inspire digitally, customers won't consider it. Read More
Why Luxury Brands Are Failing in China Post-COVID-19
Most luxury brands have faced challenges and disruptions from the ongoing COVID-19 crisis. But, in many cases, most of their problems are homemade. Read More
3 Critical Steps Luxury Brands Must Take To Rebound From COVID-19
COVID-19 has forced all brands to question everything, and luxury brands, now more than ever, must think holistically about the luxury experience. Read More
Luxury Brands Must Avoid This ‘Easy Growth Trap’
Reducing prices is the easiest of all marketing measures and can be done in seconds. But it is a terrible idea, especially in luxury. Read More
How To Win In Luxury Fashion During The COVID-19 Crisis
Finding novel business opportunities is even more crucial when the prospect of an economic upturn remains uncertain, and luxury brands are no exception. Read More
Why Luxury Brands Must Be Innovative
One critical driver of extreme luxury value is the desire to be inspired. So if brands become predictable and stop surprising, customers move on. Read More
