The Future of Luxury

Even if the vast majority of luxury purchases are still in stores, online plays a vital role in influencing those purchases. Read More

The lack of a compelling global brand DNA and relevant positioning is a fundamental hurdle for many Western brands to succeed in China. Read More

For millennials and Gen Zers, whatever channels they choose, brands need to be able to tell their stories consistently and precisely across all channels. Read More

To connect with millennials, either in China or beyond, a brand audit is indispensable tool for any luxury brand working toward authenticity. Read More

In China, selling to millennials and generation Z means selling to digital natives who will interact with the brand mainly digitally. Read More

Despite the strong growth rate of the luxury market in China, most brands still fail to address Chinese Millennials appropriately. Read More

Influencers' impact goes far beyond the celebrity endorsements that western brands have used over the decades in Western markets. Read More

In the light of the ongoing U.S.- China trade war, declines in weaker luxury brands will be balanced by gains for stronger brands. Read More

A theoretical digital luxury brand from China that employs a Chinese millennial influencer to direct it could be the next brand-building venture for LVMH. Read More

China is at the top of their agendas, and not just because of the size of the market. China provides a window into the future of luxury markets. Read More