The Future of Luxury

Disruption, whether it comes from the virus outbreak or technology, is always trying for brands. But what gets everyone through it is leadership. Read More

There will always be disruption, no matter the crisis. But the COVID-19 crisis will birth some specific changes that brands must be ready for. Read More

The luxury industry is more resilient during times of crisis than people think, and there are ways brands can come out of these periods as winners. Read More

All high-priced products get called "luxury" today, but prices don't define which brands get considered luxury brands — only extreme value can do that. Read More

While it seems like luxury pricing should factor in production costs and the competition's prices, but the most important factor is ALV. Read More

Plenty of brands have blamed the Covid-19 virus for their poor performance, but underlying issues that curb brand values are often the real culprits. Read More

Even though the luxury industry has been hit hard by Covid-19, some categories — like private jets — are booming. Hidden luxury drivers can explain why. Read More

Today, there's only one way for brands to get fast, reliable insights on everything from key influencers to emerging crises and that's through cyber-luxury. Read More

Experiences rule with younger consumers, and that's why "barefoot luxury" will be crucial for brands as they chart a course into the next decade. Read More

FOMO isn't just a funny acronym; it's the most common consumer trait in Gen Zers — one that luxury businesses must harness to stay relevant. Read More