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CEO Corner

  • How Zegna Caters to Today’s Novelty-obsessed Chinese Consumers

    Yiling Pan  |   Share
    Alessandro Sartori, the Artistic Director of Ermenegildo Zegna, describes how China's novelty-obsessed consumers are driving them to explore new intersections with athleisure, sportswear, and streetwear. Read More
  • Farfetch CEO José Neves on the Chinese Partners Catapulting Them Ahead

    Yiling Pan  |   Share
    José Neves, founder and CEO of Farfetch, told us about the company's grand ambitions for China at the WWD's Men's Wear Summit this week. Read More
  • Born Into Accelerated History, Chinese Millennials Crave Constant Change — Qumin CEO

    Tamsin Smith  |   Share
    Digital marketing agency Qumin finds Chinese millennials so ill-understood that they set up a livestream with some of them at the Millennial 20/20 Summit in London. We spoke to CEO Arnold Ma about the biggest misconceptions. Read More
  • Andrea Buccellati: Chinese Consumers Are Students of Luxury

    Yiling Pan  |   Share
    The Creative Director of the Italian jewelry house says some Chinese consumers know things about his brand that even he wasn't aware of. Read More
  • Moncler CEO Remo Ruffini on Developing A WeChat-Driven Strategy in China

    Ruonan Zheng  |   Share
    Eyeing 2022 Beijing Olympics, Moncler's CEO Remo Ruffini shared with us his holistic view of developing an effective strategy for China. Read More
  • Gucci CEO Marco Bizzarri on Why Consumers Are “Feeling Gucci”

    Yiling Pan  |   Share
    Marco Bizzarri, Gucci's CEO, talked about how he led the brand to make the spectacular turnaround and sustain the uptrend, at the WWD CEO Summit. Read More
  • Alibaba President Michael Evans: Lots of Work To Do on Communicating Our Anti-counterfeit Efforts

    Yiling Pan  |   Share
    Michael Evans, Alibaba President, said that Alibaba should communicate more about the company's anti-counterfeit efforts during the WWD CEO Summit. Read More
  • Bonpoint CEO Marie-Sabine Leclercq on How a Small Luxury Brand Makes It in China

    Rozalia Jovanovic  |   Share
    Marie-Sabine Leclercq, the CEO of French childrenswear brand Bonpoint, tells us about the benefits and challenges of expanding a small luxury brand in China. Read More
  • Lane Crawford’s Andrew Keith on How to Get Ahead of Evolving Chinese Luxury Shoppers

    Angelina Xu  |   Share
    Andrew Keith, the President of the heritage department store Lane Crawford, reveals how he plans to keep Chinese luxury consumers hooked in the digital era. Read More
  • The Highs and Lows of Working with a Hot Young KOL, Explained by Brian Buchwald

    Yiling Pan  |   Share
    Looking to work with a hot young KOL? You might want to read this interview with Brian Buchwald, CEO of marketing agency Bomoda, first. Read More
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Events Calendar

Women in Luxury 2018 Conference
May 9
The WWD Beauty CEO Summit 2018
May 14—May 16
FT Business of Luxury Summit
May 22
The WWD Global Fashion + Beauty Forum 2018
May 30—May 31
View More Events

Popular Posts

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Farfetch CEO José Neves on the Chinese Partners Catapulting Them Ahead
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Marketing & Branding
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Art & Auction
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Counterfeiting Makeup Is a New Trend in Chinese How-to Videos
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