CEO Corner
How Zegna Caters to Today’s Novelty-obsessed Chinese Consumers
Alessandro Sartori, the Artistic Director of Ermenegildo Zegna, describes how China's novelty-obsessed consumers are driving them to explore new intersections with athleisure, sportswear, and streetwear. Read More
Farfetch CEO José Neves on the Chinese Partners Catapulting Them Ahead
José Neves, founder and CEO of Farfetch, told us about the company's grand ambitions for China at the WWD's Men's Wear Summit this week. Read More
Born Into Accelerated History, Chinese Millennials Crave Constant Change — Qumin CEO
Digital marketing agency Qumin finds Chinese millennials so ill-understood that they set up a livestream with some of them at the Millennial 20/20 Summit in London. We spoke to CEO Arnold Ma about the biggest misconceptions. Read More
Andrea Buccellati: Chinese Consumers Are Students of Luxury
The Creative Director of the Italian jewelry house says some Chinese consumers know things about his brand that even he wasn't aware of. Read More
Moncler CEO Remo Ruffini on Developing A WeChat-Driven Strategy in China
Eyeing 2022 Beijing Olympics, Moncler's CEO Remo Ruffini shared with us his holistic view of developing an effective strategy for China. Read More
Gucci CEO Marco Bizzarri on Why Consumers Are “Feeling Gucci”
Marco Bizzarri, Gucci's CEO, talked about how he led the brand to make the spectacular turnaround and sustain the uptrend, at the WWD CEO Summit. Read More
Alibaba President Michael Evans: Lots of Work To Do on Communicating Our Anti-counterfeit Efforts
Michael Evans, Alibaba President, said that Alibaba should communicate more about the company's anti-counterfeit efforts during the WWD CEO Summit. Read More
Bonpoint CEO Marie-Sabine Leclercq on How a Small Luxury Brand Makes It in China
Marie-Sabine Leclercq, the CEO of French childrenswear brand Bonpoint, tells us about the benefits and challenges of expanding a small luxury brand in China. Read More
Lane Crawford’s Andrew Keith on How to Get Ahead of Evolving Chinese Luxury Shoppers
Andrew Keith, the President of the heritage department store Lane Crawford, reveals how he plans to keep Chinese luxury consumers hooked in the digital era. Read More
The Highs and Lows of Working with a Hot Young KOL, Explained by Brian Buchwald
Looking to work with a hot young KOL? You might want to read this interview with Brian Buchwald, CEO of marketing agency Bomoda, first. Read More
