Beauty
C-beauty doubles its market share in just five years
Chinese beauty brands are starting to go high-end, and that’s something international players will need to adapt to. Read More
Coty Group Global Chief Brands Officer Stefano Curti on plans to triple its China business through a strategic shake-up
Coty Group has modified its development strategy and re-positioned its brands with the aim of expanding its business in China to generate 10 percent of global sales. Read More
L’Oréal activates C-J-K Beauty Triangle with the Big Bang Beauty Tech & Innovation Challenge
L'Oréal is launching a new program that aims to drive the co-development of new beauty products and experiences across China, South Korea and Japan. Read More
Chinese netizens boycott Japanese beauty products over radioactive water concerns
Chinese shoppers are dumping their Japanese beauty products over contamination concerns. But why should global brands be worried too? Read More
From underdogs to cult favorites: The rise of niche fragrances in China
Jing Daily explores how prioritizing quality, craftsmanship, individuality, and retail festivals are fueling growing demand for niche fragrances in China. Read More
Nars’ rapid ascent: Brand tops Tmall 618 shopping festival rankings
Nars secured the top position in this year’s 618 pre-sales shopping event, but domestic brands are gaining ground with tailored products. Read More
How global beauty brands are turning Chinese rivals into allies
Shiseido x To Summer, Estée Lauder x Feng Chen Wang, and L’Oréal x Documents — global beauty giants are leveraging C-brands to reach young Chinese shoppers. Read More
Shiseido pivots away from China’s 618 shopping festival
Shiseido is shifting away from aggressive promotions during China’s major shopping events. Here’s why. Read More
Louis Vuitton, Estée Lauder, Balenciaga Tap Into China’s ‘I Love You Day’
Chinese consumers have grown tired of repetitive formulas being rolled out for the ‘520 Day.’ Here’s how brands are reinvigorating and tailoring their offerings. Read More
Chinese Fragrance Label Documents Opens Scented Bookstore In Shanghai
Although using literature in luxury marketing is nothing novel, Documents is the first brand to open a permanent bookstore in China. Read More
