Cartier To Open 3 New Locations In Shanghai This Month

Company Plans To Have 60 Locations In China By 2014, Currently Has 32

Illustration of Cartier's Hong Kong Plaza location (Courtesy Luxee)

Illustration of Cartier's Hong Kong Plaza location (Courtesy Luxee)

Cartier appears to be well on its way to achieving its goal, announced by CEO Bernard Fornas last fall, of doubling the number of the company’s boutiques in China within the next four to five years. This month alone, the company will open three new boutiques in Shanghai, indicating that Cartier’s main focus remains firmly on top-tier cities rather than emerging second- and third-tier cities.

As Luxee (Chinese) reports today,

This month, major luxury jewelry and watch brand Cartier is set to open three new locations at the same time in Shanghai, the “Paris of the Orient.” The stores will be located at Hang Lung Plaza, Hong Kong Plaza and the World Financial Plaza. Cartier’s three new boutiques will highlight the brand’s pioneering work, not only writing a new style chapter in [China’s] fashion capital of Shanghai, but also adding a dose of elegant artistic flair to the upcoming Shanghai World Expo.

Other highlights of Cartier’s three new Shanghai boutiques:

– The 700 sq. foot Hang Lung Plaza location will be Cartier’s largest, by far, in mainland China.

– Stores will feature private “VIP” areas

– The Hong Kong Plaza location will have two levels, with a large watch section on the second floor

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Fashion