[UPDATE: This event has been postponed.]#
In the latest installment of the Breakfast Briefing series, China Luxury Advisors and Jing Daily will review best practices among luxury retailers for attracting, converting, and retaining Chinese customers on September 10, 2013. CLA will preview its upcoming research tracking more than 250 luxury brands and their presence in China, digital outreach, and in-store amenities that cater to traveling Chinese customers in order to highlight best practices by luxury brands as well as provide recommendations for increasing retail desirability and performance with Chinese tourists. In addition, CLA will discuss the new tourism law in China that will take effect on October 1, 2013, and what this means for retailers around the world.
Schedule#
8:00 a.m.: Check-in with coffee, light breakfast, and networking
8:30 a.m.: Workshop begins
10:30 a.m.: Workshop concludes
11:00 a.m.: Q&A concludes
About Breakfast Briefings#
The number of Chinese tourists traveling overseas is on track to exceed 80 million visitors this year—a more than 70 percent increase over the same period one year ago. It is expected that this number will increase to more than 100 million people by 2015. In 2012, 1.47 million Chinese tourists spent US$9.2 billion in the United States.
Twenty-five percent of global luxury purchases are made by Chinese customers, according to HSBC.
Tourism from China to the United States is ramping up for a threefold increase. President Obama recently issued an executive order to accelerate visa approval for foreign citizens—especially arrivals from China—which is expected to add $850 billion to the US economy by 2020.
With more than 60 percent of Chinese luxury purchases being made abroad—and some brands harnessing up to 30 percent of their home country revenue from Chinese tourists—engaging Chinese travelers is an operational imperative for prestige brands.
But just opening your door to Chinese tourists is not enough to build lasting customer relationships. Chinese customers have unique brand perceptions, travel habits, purchase preferences and service expectations. Companies need to completely rethink their branding, marketing & selling strategies to serve this emerging customer.
China Luxury Advisors and Jing Daily have partnered to host this series of tactical training workshops to provide prestige brands, retailers, hospitality, nonprofits, and destinations with strategic insights into the Chinese consumer and tactical training to help companies raise their profiles among Chinese travelers, implement in-store policies to raise sales, and create loyalty initiatives that produce results.