Bentley’s Global Sales Boost Driven By China Buyers

680 Cars Sold In China So Far This Year, Setting New Record

The new Continental GT is proving extremely popular among Chinese drivers

The new Continental GT is proving extremely popular among Chinese drivers

It may not come as much of a shock, given that China surpassed the United Kingdom to become Bentley’s second-largest market (trailing only the United States), but today the British luxury automaker announced that it had broken previous half-year China sales records, with well-heeled Chinese buying 680 cars so far this year. This marks a 57 percent rise over the same period last year, with Bentley citing the popularity of the recently released new Continental GT in China as a major factor in its sales success in 2011.

With Bentley selling 2,978 vehicles globally so far this year, China sales accounted for a similar proportion as in Q1 2011, meaning one out of every four Bentleys worldwide is now sold in China.

As Jing Daily wrote this spring, having seen its China sales increase by leaps and bounds over the past two years, Bentley is bending over backwards for its fastest-growing market, unveiling the updated Continental GT at this year’s Shanghai International Auto Show, announcing plans to expand its China dealership network by one-third this year, and holding its Worldwide Dealer Conference in Beijing for the first time.

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