In China, Beauty Brands Turn to High-Tech Toys to Plug Their Wares – Jing Daily

When entering the futuristic SK-II store, Chinese consumers first see a large-scale digital wall, named “The Art of You”, which lets them create their personal art piece by posing in front of it. Courtesy photo

In China, Beauty Brands Turn to High-Tech Toys to Plug Their Wares

High-end beauty brands such as SK-II and Sephora showcase the future of retail by incorporating high-tech toys for experience-seeking Chinese shoppers.