Zihao Liu
What the Lockdown Means for China’s Travel Plans
Chinese tourists’ plans have changed since the pandemic. Jing Daily looks at what Dragon Trail Research’s latest report means for luxury. Read More
How Luxury Brands Can Enter China’s Crypto-Forbidden Metaverse
NFTs might be illegal in China, but there are a plethora of options for luxury brands entering the Chinese metaverse. Read More
What Underpins JD.com’s New Competitive Strategy?
JD.com recently showcased its ambition to become China’s top e-commerce option by partnering with the CMG gala. What does this mean for Alibaba? Read More
Location, Location, Location Is Everything for Collabs in China
Brands treasure the publicity and revenue generated by co-branded drops, but a collab's location choice is crucial to how well it will perform in China. Read More
Is Xiaohongshu Losing Steam?
Sometimes referred to as the "Instagram of China," Xiaohongshu, like many fellow Chinese platforms, is no one-trick pony. Read More
Beauty vs. Fashion: The Early Access Strategies of Collabs in China
Why do beauty brands and luxury fashion labels adopt different early access tactics in China? Jing Daily’s latest report explains. Read More
Why Variety Shows Are So Crucial For Douyin
Recent years have seen Douyin evolve far beyond its initial focus on seconds-long videos and venture into long-form films, e-commerce and social shopping. Read More
With First Travel-Focused Double Eleven Gala, Fliggy Shakes Up Singles’ Day
This year's Double Eleven e-commerce festival saw tourism, an industry hard-hit by the COVID pandemic, become a noticeable presence. Read More
Though Overshadowed by Newer Platforms, WeChat Still a Powerful Purchase Driver
Millennials and Gen Z consumers will soon become the backbone of luxury consumption in China via soaring purchases and rising influence. Read More
Why Elderly Content Is Trending in China
For this year’s Double Ninth Festival on October 14, a clear trend had many brands showcasing how their products could directly benefit aging consumers. Read More
