Zhuoxuan Peng

For future Singles' Day events, brands should start to reach and engage lower-tier Chinese cities, as this emerging market segment is filled with growth. Read More

Topics ranged from disruptive business models and new leadership imprints to discussions on emerging markets and new generations. Read More

Online gaming isn't just popular in China — it's a way of life — and now luxury brands are looking at video games as a new marketing arena. Read More

Given Dior’s Chinese map crisis, and their perceived overreaction by playing a patriotic song at their Shanghai event, are Chinese now ready to forgive? Read More

As luxury consumption in first-and-second-tier cities continues to slow down, 3rd-tier cities and below will make up the difference for luxury brands. Read More

Fashion week presents an opportunity for brands to connect with Chinese audiences. In Paris, some brands excelled while others missed the mark. Read More

Fashion week presents an opportunity for brands to connect with Chinese audiences. At MFW, some brands excelled while others missed the mark. Read More

Fashion week presents an opportunity for brands to connect with Chinese audiences. In London, some brands excelled while others missed the mark. Read More

While Western brands are spending serious dollars to gain exposure in China, how are niche brands accidentally gaining a foothold in this lucrative market? Read More

Tmall’s China Cool events at NYFW was a popular draw, but are they getting any closer to proving that China's creatives are on a world-class level? Read More