Zhuoxuan Peng
What Do Chinese Consumers Want from Independent Chinese Designers?
Chinese consumers are using the niche qualities of independent Chinese designer brands to show off their taste and sophistication. Read More
What Luxury Brands Can Learn from Taobao Boutiques
When it comes to customer service in China, Taobao boutiques rank at the very top, and luxury brands could learn a thing or two from their techniques. Read More
What Was 2019’s Formula to Create China’s It Bag?
With luxury bags and leather goods now one of China’s top spending categories, it’s time to find out what makes an It bag’s design tip. Read More
Why China’s Gen Zers are Crucial for Luxury Jewelers
Compared to older generations, Gen Zers perceives jewelry quite differently. Jewelry brands need to understand how to take advantage of this growing market. Read More
Did Dior x Stüssy Miss the China Mark?
The exclusivity of collaborations like Dior x Stüssy are not very common and should be widely promoted in the West and to China’s eager consumers. Read More
Why Brands Should Think Differently on Singles’ Day
For future Singles' Day events, brands should start to reach and engage lower-tier Chinese cities, as this emerging market segment is filled with growth. Read More
Key Takeaways from WWD Apparel + Retail CEO Summit 2019
Topics ranged from disruptive business models and new leadership imprints to discussions on emerging markets and new generations. Read More
Why Luxury Brands Should Care About Online Gaming in China
Online gaming isn't just popular in China — it's a way of life — and now luxury brands are looking at video games as a new marketing arena. Read More
Will Chinese Consumers Forgive Dior?
Given Dior’s Chinese map crisis, and their perceived overreaction by playing a patriotic song at their Shanghai event, are Chinese now ready to forgive? Read More
What Luxury Brands Need to Know About Their Future Cash Cow
As luxury consumption in first-and-second-tier cities continues to slow down, 3rd-tier cities and below will make up the difference for luxury brands. Read More
