Zheyu Chen
The 5 Best Chinese New Year Products from Luxury Brands
Can luxury brands really sell rat products? Yes! If they're adorable. Here are 5 special Chinese New Year-themed lines that are totally irresistible. Read More
4 Intellectual Property Guidelines that are Crucial for Luxury Brands
Knock-offs practically seem like a tradition in the Chinese market, but brands and sellers have been busy fighting for intellectual property. Read More
4 Takeaways from Morgan Stanley’s Report on Shifts in Chinese Luxury Consumption
Investment bank Morgan Stanley notes that more and more of China’s luxury shoppers are staying home to shop instead of traveling abroad. Read More
Alibaba Singles’ Day 2019 Generates $38.4 Billion
The event featured 200,000 participating brands, 1 million new product launches and 1.3 billion delivery orders. Read More
Will Alibaba’s AR Makeup Technology Change the Chinese Beauty Market?
It may take some time for Chinese beauty customers to fall in love with the virtual experience of AR makeup tools, but the potential is promising. Read More
App Watch: Why Western Beauty Brands Should Collaborate with “Beauty Evolution”
To better engage Chinese consumers, Western luxury beauty brands should look beyond Weibo and WeChat and into emerging platforms like Beauty Evolution. Read More
Luxury Mooncake Gift Boxes: Winners & Losers
To celebrate this year’s Mid-Autumn Festival, many Western luxury brands have created their own specially designed mooncake gift boxes for valued customers. Read More
