Jasmine Lu
China: This Week In Digital Luxury Marketing
A roundup of ongoing digital campaigns on China’s social media, featuring Ferrari, Lane Crawford, Kate Spade, Guess, and DKNY. Read More
Why Shanghai’s Glitzy Bund Is Losing Its Luster For Luxury Retailers
The historic area was originally a prime destination for luxury brands, but many are now closing their Bund boutiques in search of Shanghai's chic new hotspots. Read More
China: This Week In Digital Luxury Marketing
A roundup of recent and ongoing digital campaigns on China’s social media, featuring Mandarin Oriental Hotels, Piaget, Vacheron Constantin, Swarovski, and Infiniti. Read More
China: This Week In Digital Luxury Marketing
A roundup of recent and ongoing digital campaigns on China’s social media, featuring Land Rover, Michael Kors, Mandarin Oriental Hotels, Jaeger-LeCoultre, and Hublot. Read More
From Lafite To Birkins, China Cracks Down On Rampant Luxury Smuggling
The mainland's high luxury tariffs have led to a massive underground smuggling market, but Chinese media reports that the government is working to prevent the practice. Read More
China: This Week In Digital Luxury Marketing
A roundup of recent and ongoing digital campaigns on China’s social media, featuring Porsche, Jaguar, Accor Hotels, Mercedes-Benz, and Harrods. Read More
China: This Week In Digital Luxury Marketing
A roundup of recent and ongoing digital campaigns on China’s social media, featuring Marc Jacobs, TAG Heuer, Chow Tai Fook, Kenzo, and Westin. Read More
What Does WeChat’s New E-Credit Card Mean For Luxury?
WeChat's new e-credit card adds to China's growing number of payment options that luxury retailers must track. Read More
China: This Week In Digital Luxury Marketing
A roundup of recent and ongoing digital campaigns on China’s social media, featuring BMW, Jaguar, Blancpain, Chevrolet, and Yves Saint Laurent. Read More
Louis Vuitton Price-Hike Rumors Help China’s E-Tailers Cash In
Rumors of a looming Louis Vuitton price hike have online sellers scrambling to convince customers that now is time to buy. Read More
