Jasmine Lu
Three Key Trends To Follow In China’s Luxury Watch Market
The global sales director of Swiss watch company Roger Dubuis tells Chinese media what's going on in China's slowing high-end wristwear market. Read More
China: This Week In Digital Luxury Marketing
A roundup of recent and ongoing digital campaigns on China’s social media, featuring Lane Crawford, Porsche, W Hotel, De Beers, and IWC. Read More
China’s Embattled Taxi-Hailing Apps Harness Power Of Joint Marketing
Despite facing strict government regulation, the popular Didi Dache and Kuaidi Dache apps are teaming up with a wide range of companies to attract new urban customers. Read More
China: This Week In Digital Luxury Marketing (World Cup Edition)
As competition heats up in the FIFA World Cup, we're presenting a roundup this week of ongoing digital campaigns related to the global soccer championships on China’s social media, featuring Hublot, Hyatt, Lexus, TAG Heuer, and Tissot. Read More
China: This Week In Digital Luxury Marketing
A roundup of ongoing Mother’s Day digital campaigns on China’s social media, featuring Furla, Ted Baker, Chow Tai Fook, Guerlain, and Sephora. Read More
Alibaba Teams Up With Shanghai Luxury Outlet To Harness Power Of O2O
The e-commerce giant embarks on a scheme with luxury outlet mall Mega Mills to lure Shanghai's shoppers both into the store and online. Read More
China: This Week In Digital Luxury Marketing
A roundup of ongoing digital campaigns on China’s social media, featuring Lancôme, Coach, Godiva, Infiniti, and Sheraton. Read More
Why China’s Luxury Slowdown Hasn’t Stopped Price Hikes
Brands like Cartier and Ferragamo aren't skipping China for their annual price increases despite the luxury market's slowing growth. Read More
China: This Week In Digital Luxury Marketing
A roundup of ongoing digital campaigns on China’s social media, featuring Lamborghini, TAG Heuer, Longchamp, Burberry, and Shu Uemura. Read More
Will China Get Its Own Version Of Google Glass?
As Google Glass models go up for sale on Taobao, Chinese tech company Baidu seems like the most possible contender for a Chinese wearable tech sensation. Read More
