Jasmine Lu
China’s Anti-Graft Drive Prompts ‘Reshuffle’ For High-End Restaurants
As fancy banquets remain banned for Chinese officials, there's no end in sight for a sales slump in the luxury dining industry. Read MoreChina: This Week In Digital Luxury Marketing
A roundup of recent digital campaigns on China’s social media, featuring Jaguar, Godiva, Piaget, Omega, and Zegna. Read MoreThe H&M Effect: Foreign Fast Fashion Outpaces China’s Homegrown Labels
As brands like Zara, H&M, and Uniqlo make strides with China's fashion-forward middle class, Chinese clothing labels are struggling to keep up. Read MoreChina: This Week In Digital Luxury Marketing
A roundup of recent and ongoing digital campaigns on China’s social media, featuring Olay, Tiffany & Co., Lancôme, De Beers, and Yves Saint Laurent. Read MoreWatch Out, Shanghai: Qingdao Has Big Ambitions To Become China’s Shopping Capital
With sights set on a free trade zone and duty-free stores, the Northeast China city has big plans to become a prime luxury shopping destination. Read MoreChina: This Week In Digital Luxury Marketing
A roundup of recent and ongoing digital campaigns on China’s social media, featuring Stella McCartney, Audi, The Peninsula, Kate Spade, and Chow Tai Fook. Read MoreChinese Media Questions Luxury Brands’ Sky-High ‘China Prices’
State-run newspaper People's Daily claims that tariffs are only part of the picture when it comes to why luxury prices are so inflated in China. Read MoreChina: This Week In Digital Luxury Marketing
A roundup of recent and ongoing digital campaigns on China’s social media, featuring Mercedes-Benz, Siemens, YSL, Lancôme, and Sephora. Read MoreWhat Will It Take For China’s Private Helicopter Market To Lift Off?
Despite popularity with wealthy Westerners, private helicopters have yet to take hold among China's ultra-rich thanks to regulations and several other factors. Read MoreChina: This Week In Digital Luxury Marketing
A roundup of recent and ongoing digital campaigns on China’s social media, featuring Rado, Boucheron, Michael Kors, Jaguar, and Olay. Read More