Jasmine Lu
China’s Anti-Graft Drive Prompts ‘Reshuffle’ For High-End Restaurants
As fancy banquets remain banned for Chinese officials, there's no end in sight for a sales slump in the luxury dining industry. Read More
China: This Week In Digital Luxury Marketing
A roundup of recent digital campaigns on China’s social media, featuring Jaguar, Godiva, Piaget, Omega, and Zegna. Read More
The H&M Effect: Foreign Fast Fashion Outpaces China’s Homegrown Labels
As brands like Zara, H&M, and Uniqlo make strides with China's fashion-forward middle class, Chinese clothing labels are struggling to keep up. Read More
China: This Week In Digital Luxury Marketing
A roundup of recent and ongoing digital campaigns on China’s social media, featuring Olay, Tiffany & Co., Lancôme, De Beers, and Yves Saint Laurent. Read More
Watch Out, Shanghai: Qingdao Has Big Ambitions To Become China’s Shopping Capital
With sights set on a free trade zone and duty-free stores, the Northeast China city has big plans to become a prime luxury shopping destination. Read More
China: This Week In Digital Luxury Marketing
A roundup of recent and ongoing digital campaigns on China’s social media, featuring Stella McCartney, Audi, The Peninsula, Kate Spade, and Chow Tai Fook. Read More
Chinese Media Questions Luxury Brands’ Sky-High ‘China Prices’
State-run newspaper People's Daily claims that tariffs are only part of the picture when it comes to why luxury prices are so inflated in China. Read More
China: This Week In Digital Luxury Marketing
A roundup of recent and ongoing digital campaigns on China’s social media, featuring Mercedes-Benz, Siemens, YSL, Lancôme, and Sephora. Read More
What Will It Take For China’s Private Helicopter Market To Lift Off?
Despite popularity with wealthy Westerners, private helicopters have yet to take hold among China's ultra-rich thanks to regulations and several other factors. Read More
China: This Week In Digital Luxury Marketing
A roundup of recent and ongoing digital campaigns on China’s social media, featuring Rado, Boucheron, Michael Kors, Jaguar, and Olay. Read More
