Jasmine Lu
Rising Stars On China’s Retail Scene: Homegrown Multi-Brand Stores
As Chinese consumers' interest in niche labels takes off, the mainland is seeing a boom in local multi-brand boutiques. Read More
China: This Week In Digital Luxury Marketing
A roundup of recent digital campaigns on China’s social media, featuring Ray-Ban, Audi, L’Oreal, Blancpain, and BMW. Read More
China’s Luxury Consumers Demand The Real Deal With Appraisal Services
Thriving sales of secondhand and gray-market luxury goods in China mean more consumers are seeking services to find out if that bag they got off Taobao is worth what they… Read More
China: This Week In Digital Luxury Marketing
A roundup of recent digital campaigns on China’s social media, featuring Coach, Bentley, Volkswagen, Tesla, and M.A.C. Read More
China: This Week In Digital Luxury Marketing
A roundup of recent digital campaigns on China’s social media, featuring Kate Spade, Dolce & Gabbana, International Watch Company, Sephora, and the Peninsula. Read More
China: This Week In Digital Luxury Marketing
A roundup of ongoing digital campaigns on China’s social media, featuring Hublot, Johnnie Walker, Starbucks, Jaeger-LeCoultre, and Lancôme. Read More
Jackie Chan’s Son Sends Brands Running From Endorsement Deals In Wake Of Drug Scandal
The recent high-profile arrests of Jaycee Chan and Tiny Times star Ko Chen-Tung are causing top global brands to rethink multi-million-dollar brand ambassador contracts. Read More
China: This Week In Digital Luxury Marketing
A roundup of recent digital campaigns on China’s social media, featuring Land Rover, Blancpain, Sheraton, Mandarin Oriental, and Max Factor. Read More
Taiwan Secondhand Luxury Giant Crosses Strait For First Mainland Auction
China's maturing luxury market and growing middle class mean that a number of big players are moving to cash in on the country's booming secondhand sales. Read More
China: This Week In Digital Luxury Marketing
A roundup of recent digital campaigns on China’s social media, featuring Starbucks, Max Factor, Cadillac, Sheraton, and Tissot. Read More
