Yiling Pan
What’s New with China’s Luxury Spending? Read Tencent x BCG 2019 Report
Here are five surprising findings from the Tencent x BCG 2019 Luxury Playbook that demonstrate the fast-changing nature of affluent Chinese consumers. Read More
Chinese Whispers: Little Red Book Testing Live-Streaming Feature, and More
The Chinese social commerce app Little Red Book is testing its live-streaming feature as a new way for users to create content. Read More
The Birth of Chinese Modern Luxury? 4 Homegrown Brands that Show Potentials
Chinese companies are attempting to climb up the value chain from the world’s manufacturing base to a country of creation and original ideas. Read More
Will This New WeChat Feature Become the Next Social Commerce Mecca?
In April, WeChat launched a new feature called “Good Product Circle”, which looks like an effort to strengthen its social commerce capabilities. Read More
Chinese Whispers: Trade War Victim Tiffany Strengthened Business Presence in China, and More
Trade war victim Tiffany & Co. strengthened its business presence in China on the back of decreasing Chinese tourists to the United States. Read More
Cartier, Culture, and the Art of Inheritance in China
The Cartier x Palace Museum partnership is fundamentally different from some of the fashion exhibitions lately held in China by other luxury brands. Read More
Chinese Whispers: Prada Names a Gen-Z Spokesperson to Rejuvenate the Brand, and More
Italian luxury giant Prada named the Chinese singer, rapper and actor Cai Xukun, who was born in 1998, to be its Chinese brand spokesperson. Read More
Prada, Miu Miu to Start Selling on Chinese Luxury E-tailer Secoo
Starting from June, the Italian luxury conglomerate Prada Group will make two of its key brands – Prada and Miu Miu – available on Secoo. Read More
How Hermès Utilizes WeChat to Provide VIP Experience for Fans
Here is how Hermès utilizing WeChat to not only reach their Chinese consumers, but also to strengthen the prestige and exclusivity of their offerings. Read More
Can China’s Beauty Brands Wrestle the Market Back from Western Ones?
Chinese-born beauty brands (C-beauty) are climbing the value chain, moving from producing low-cost items to high-end goods. Read More
