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Yiling Pan

Yiling (Sienna) Pan is a Luxury Business and Fashion Reporter at Jing Daily. She revels in the challenge of working in a fast-paced environment and presenting Chinese consumer trends to Western readers. Her coverage of the Chinese luxury industry combines a native perspective with her background in finance. Yiling is an alumnus of Thomson Reuters News Agency in Shanghai and she holds a Master’s degree in Public Administration from Columbia University. @SiennaPan

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    July 27, 2019  |   Share
    China's second-largest e-commerce platform JD.com opened its first-ever offline luxury experience center in Beijing. Read More
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    July 24, 2019  |   Share
    Investment bank Morgan Stanley notes that China’s duty-free market will bring disruption to the global luxury retail landscape. Read More
  • Companies

    Michael Kors Triples Down on China

    July 23, 2019  |   Share
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    July 20, 2019  |   Share
    There are clear signs that the popularity of Korean beauty (K-beauty) brands is quickly fading after being trendy for almost a decade in China. Read More
  • Companies

    Is Burberry’s Momentum Here to Stay?

    July 17, 2019  |   Share
    Burberry seems to be on the right track to having a business turnaround, but the question remains to be whether the current upward trend can be sustained. Read More
  • Versace’s New China Face Tops June Celebrity List: R3

    July 16, 2019  |   Share
    China’s A-list actress Yang Mi, who became the face of Versace, topped the popularity ranking of Chinese celebrities in June. Read More
  • Chinese Whispers: A Daigou Arrested for Smuggling $400,000 Patek Philippe Watch, and More

    July 13, 2019  |   Share
    China's Shenzhen customs officials announced that they arrested a passenger for attempting to smuggle a Patek Philippe Minute Repeater watch into China. Read More
  • How Rimowa Boosts Tmall E-Commerce Sales with New China Brand Ambassador

    July 11, 2019  |   Share
    Rimowa is experiencing a sales surge on its official flagship store on Alibaba’s B2C marketplace Tmall thanks to the new Chinese spokesperson Jackson Yee. Read More
  • Celine Builds a Mini-Site via WeChat Mini Program

    July 10, 2019  |   Share
    After opening a WeChat account about two years ago, Celine finally launched its first-ever WeChat Mini-Program on July 8. Read More
  • CEOs

    How Tiffany’s China Strategy Combats Economic Turbulence

    July 8, 2019  |   Share
    Jing Daily chatted with Tiffany & Co.’s CEO Alessandro Bogliolo on the upcoming Shanghai exhibition, trade war and the brand’s overall strategies in China. Read More
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