Yiling Pan
Love is Money: The 10 Best WeChat Marketing Campaigns for Chinese Valentine’s Day
A record number of luxury players have taken to WeChat to offer limited edition sales for this year's Chinese Valentine's Day. Read More
These Over 70s Fashion Influencers Take Chinese Millennials by Storm
Marie Claire China’s latest editorial effort features eight silver generation fashion influencers, who have inspired the country’s millennial generation. Read More
Chinese Whispers: Are Consumers Tired of Inauthentic Influencer Marketing, and More
Consumers are growing sick and tired of fake influencer marketing content on social media sites, an op-ed by Jiemian states. Read More
Are Virtual Influencers Coming to China’s Luxury Market?
Virtual influencers are becoming much more attractive to luxury brands as bad boys--and girls--increasingly misbehave, denting the brand’s image. Read More
As it Turns 10, China’s Vipshop Eyes the Top-tier of E-tailers
China's luxury and fashion site Vipshop is celebrating its tenth anniversary by ramping up its menu of brands and the services it provides to them. Read More
Is Burberry’s Simple New Logo Catnip to Copycats?
Burberry revealed a new logo last week. But Chinese luxury consumers fret the design makes Burberry goods too easy to counterfeit. Read More
Chinese Whispers: Dior Launches Official Account on Short Video Site Douyin, and More
To celebrate Chinese Valentine's Day, French luxury label Christian Dior opened an official account on Douyin, the country's viral short video platform. Read More
China’s Cross-Border E-commerce Market Soared to $220B in 2017
China's cross-border e-commerce market has continued to grow rapidly in 2017, providing a multi-billion business opportunity for foreign brands. Read More
Fan Bingbing’s Tax Scandal Uneasy for Luxury Brands like Guerlain, De Beers and Montblanc
As a close friend to a slew of luxury brands like Louis Vuitton, Montblanc, De Beers and Valentino, Fan Bingbing's tax scandal is huge for the industry. Read More
Chinese Whispers: Editor-in-Chief Angelica Cheung Will Not Leave Vogue China, and More
Condé Nast China denied the rumor that Vogue China's editor-in-chief Angelica Cheung is on her way out, and more. Read More
