Yiling Pan
The 5 Best Luxury Selling Tactics for WeChat’s Mini-programs
As use of WeChat's mini-program continues to boom, here are five golden rules for luxury brands looking to take advantage of the application. Read More
Level up: Google Investment to Boost JD.com’s Retail Power
The Google partnership is expected to increase the level of competition between JD.com and Alibaba, a move that luxury brands need to watch closely. Read More
Beauty Brands in China Tap into the Power of Father’s Day
Many traditionally female-oriented beauty brands released campaigns ahead of Father's Day, indicating China's shifting views on gender roles and styles. Read More
Chinese Whispers: JD.com Reportedly Stops Tencent from Selling on Tmall, and More
The competition hots up for top tech companies, namely Alibaba, JD.com, and Tencent, ahead of China's mid-year shopping festival. Read More
China’s Tech Giants Move into the Marketing Business, Changing the Game
China’s high-tech powerhouses Tencent and Alibaba are moving into the digital marketing business. And that has huge implications, opportunities, and challenges for luxury brands and digital agencies. Read More
Reality-show Idols Are the New Darlings of Luxury Brands in China
From Fendi to Loewe, a number of luxury brands in China have worked with the reality show idols to ride on their massive following on social media. Read More
Chinese Whispers: Netizens Surprised by Louis Vuitton’s Shaman Hire, and More
Chinese consumers felt deeply surprised, and to some extent, shocked, when Louis Vuitton reportedly hired a Brazilian Shaman to ensure the weather conditions were good to show its 2019 Cruise collection. Read More
Chinese Buyers Crave a New Sales Pitch: ‘Experiential Luxury’
A new study by Kadence International indicates 'experiential' marketing is effective in making a luxury brand look more luxurious to Chinese consumers. Read More
Chinese Whispers: Chanel and Prada List Taiwan as Separate Country, and More
BBC China reported luxury brands, Chanel and Prada, along with nine other international brands including H&M, Puma, and Fiat, continue to list Taiwan under the category of country or nation on their websites Read More
Whatever Baby Wants: 5 Savvy WeChat Luxury Campaigns for Children’s Day
Many luxury brands have launched specially-designed Children's Day campaigns for the Chinese market on social media. Here are five WeChat campaigns that caught our attention. Read More
