Yifan Liu
C-Jewelry Brand Arsis Shows How To Tap ‘Sisters Who Make Waves’
Jewelry brand Arsis dropped a co-branded collection with the hit reality show Sisters Who Make Waves. Why was this a winning match? Read More
Purcotton Scores With Women’s Soccer Coach Shui Qingxia
After being slammed for a sexist ad last year, Chinese cotton brand Purcotton is doubling down on its women's empowerment messaging. But is it too late? Read More
