Yaling Jiang
How New Investors Are Helping One Chinese C-Beauty Brand Get Its IPO
US private equity firms Warburg Pincus and the Carlyle Group have each infused around $70 million into the Perfect Diary brand, what else could they offer? Read MoreNavigating Fake Livestream Traffic in China: A Guide For Brands
From viewership numbers for livestreaming sessions and followers number to sales numbers that result from a session, everything in livestreaming can be faked. Read MoreChina’s Domestic Fashion Weeks Aim To Spur Economy
From the metropolis of Chongqing to the textile-producing city of Changshu, domestic fashion weeks have become growth platforms in post-COVID-19 China. Read More3 Tech Startups That Can Revive Your Luxury Fashion Brand Post-COVID-19
In addition to going “phygital,” brands should look at how tech including artificial intelligence and 3D scanning can power their future fashion shows. Read MoreWhy Jo Malone’s “London Gent” Advertisement Backfired
If John Boyega’s successful Jo Malone campaign hinged on authenticity and diversity, the brand’s Chinese version exuded the exact opposite. Read MoreWhat Brands Need To Know About Golden Week 2020
This year’s Golden Week has been extended, but it is still likely not to see as much tourism traffic as last year’s holiday. Read MoreWhat Does China’s Recovery Mean for Western Brands?
The Jing Travel x Dragon Trail Interactive webinar covers everything that brands can learn from hotels, airlines, e-commerce, museums, and culture. Read MoreGentle Monster Bets On Huawei’s Wearable Tech
South Korean eyewear brand Gentle Monster and Chinese tech company Huawei are jumping into the wearable tech market together, but will it pay off? Read MoreFarfetch Launches Curated Galleries To Lure Out China’s Consumers
In addition to creating the physical connections that Chinese consumers are craving, the Farfetch community gallery events were also highlighted by intelligent partnerships. Read MoreAre Luxury Brands Losing The Battle Against Alibaba’s Counterfeiters?
Jing Daily recently discovered that Taobao’s algorithm goes as far as promoting counterfeit goods through mobile payment app Alipay. Read More