Yaling Jiang
Why Is Beijing Allowing Chinese Exporters To Sell Goods Domestically?
China’s State Council has released new guidelines to allow exporters to sell international orders domestically. Will this make the market more competitive? Read More
Can Paris Fashion Week Break The Cycle Of Online Fashion Shows?
Paris Fashion Week will go ahead as planned this fall, but things could change between now and late September, depending on how the virus progresses. Read More
Weibo Turbocharges Its KOC Network For Beauty Brands
Weibo has started to recruit new key opinion consumers (KOC) for beauty brands. Will this new marketing approach pay off for both sides? Read More
Five C-Beauty Brands You Should Know Beyond Perfect Diary
The C-Beauty space is flooded with a host of newcomers. Here, Jing Daily handpicks five new C-Beauty brands that are loved by Chinese consumers. Read More
Decoding “Too Cool” — The Uprising Subculture That Embraces Looking “Tasteless”
“Too Cool” was once used with contempt towards China’s rural population, but now it’s been re-labeled as “cool” by young Chinese netizens. Read More
TikTok Owner Bytedance Puts Social E-Commerce On A Pedestal
Bytedance, the owner of short video platform Douyin and TikTok, has launched an e-commerce department after two years of dabbling. Read More
WeChat Makes A Grab at China’s MCN Industry
WeChat might be going after the financial gain of working with Multi-Channel Network agencies, but what about the liabilities that come with this industry? Read More
Should Luxury Leverage Street Shopping in China?
To revive its virus-battered economy, China is betting on night retail and street vending to encourage new consumer scenarios. Read More
Secoo’s 24-hour Livestreams on Kuaishou Are A Big Win
A few luxury brands’ livestreaming attempts sparked backlash this year for poor video and staging quality, so how will Secoo avoid the same pitfalls? Read More
Labelhood’s Children’s Day Pop-Up Brings Chinese Youth Back to Childhood
Luxury brands rarely tap into China’s Children’s Day to sell, but homegrown retailer, Labelhood, sees it as an opportunity to bring its online fans indoors. Read More
