Yaling Jiang
Why Jo Malone’s “London Gent” Advertisement Backfired
If John Boyega’s successful Jo Malone campaign hinged on authenticity and diversity, the brand’s Chinese version exuded the exact opposite. Read More
What Brands Need To Know About Golden Week 2020
This year’s Golden Week has been extended, but it is still likely not to see as much tourism traffic as last year’s holiday. Read More
What Does China’s Recovery Mean for Western Brands?
The Jing Travel x Dragon Trail Interactive webinar covers everything that brands can learn from hotels, airlines, e-commerce, museums, and culture. Read More
Gentle Monster Bets On Huawei’s Wearable Tech
South Korean eyewear brand Gentle Monster and Chinese tech company Huawei are jumping into the wearable tech market together, but will it pay off? Read More
Farfetch Launches Curated Galleries To Lure Out China’s Consumers
In addition to creating the physical connections that Chinese consumers are craving, the Farfetch community gallery events were also highlighted by intelligent partnerships. Read More
Are Luxury Brands Losing The Battle Against Alibaba’s Counterfeiters?
Jing Daily recently discovered that Taobao’s algorithm goes as far as promoting counterfeit goods through mobile payment app Alipay. Read More
Stella McCartney’s New Unisex Line Only Features Chinese Creators
Stella McCartney’s campaign for her new line is a testament to the growing global importance of social change and young Chinese consumers. Read More
Young Brands Dominate NYFW Amid COVID-19
Despite the COVID-19 outbreak and some high-profile departures, New York Fashion Week hasn’t lost its allure, at least not for emerging designers. Read More
Gleaning Three PR Lessons From TikTok’s Global Meltdown
With the help of various experts in the field, Jing Daily takes a look at the public relations pitfalls TikTok could have avoided. Read More
China’s Top Blogger Becky Li Is Expanding In Unexpected Ways
Becky Li’s evolving business model and the brands she chooses to promote serves the needs of only one group: her 20 million followers across the internet. Read More
