Wenzhuo Wu
3 Podcast Platforms Luxury Should Keep Tabs On
Early adopters like Gucci and Giada are betting on the high brand recall rate that podcast marketing can drive. But how will the medium fare in China? Read More
Is China’s ‘618’ Shopping Fever Cooling Down?
The revenge consumption that emerged in 2020 is hard to replicate in 2022, as Chinese consumers have become more rational and cautious. Read More
Saint Laurent Unveils ‘Self 07’ Art Series in Shanghai
Saint Laurent joined hands with six photographers in June to present six photography exhibitions around the world, including Shanghai. Read More
How Luxury Can Score With China’s College Entrance Exam
A significant milestone for Chinese students, the college entrance exam is an opportunity for brands to connect with consumers. Which ones passed the test? Read More
La Mer’s Ocean Conservation Makes Waves in China
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms — WeChat,… Read More
Dragon Boat Festival Offers Hope for China’s Battered Travel Sector
After months in lockdown, Chinese residents jumped on the chance to travel during the Dragon Boat Festival. Is this a good sign for luxury shopping? Read More
Miu Miu Wants to Build the Next ‘It’ Bag
Miu Miu launched its first advertising campaign centered around a handbag, leveraging the clout of 19 female celebrities. How did it fare? Read More
Luxury Shoppers Return as Shanghai Ends Citywide Lockdown
Shanghai is moving towards the end of a two-month lockdown, with businesses gradually reopening. But how soon will China’s luxury consumption bounce back? Read More
Charlotte Tilbury Announces Gong Jun As Global Ambassador
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Richemont Warns of Slow China Rebound
Richemont’s negative projection of the Chinese market dampened investor confidence, lowering its shares by 13 percent. Should luxury be concerned? Read More
