Wenzhuo Wu
Tmall Announces Its Online Outlet, Luxury Soho
As brands are struggling with inventory amid the COVID-19 crisis, Tmall tapped the luxury outlet business to provide a digital solution. Read More
Is the Victoria’s Secret Digital Comeback Strategy Enough?
We analyze digital brand campaigns from Gucci's zodiac campaign to Tiffany's T1 collection launch. Read More
Kering: Struck Harder Than Expected by COVID-19
Kering posted a 15.4 percent decrease in the first quarter of 2020, yet the group is well-prepared for a China coming out of lockdown. Read More
How Nike’s Food Delivery Collaboration Satisfied Consumer Appetites
We analyze digital brand campaigns from Louis Vuitton's Escale campaign to Nike's limited drop on online food delivery app Eleme. Read More
How Chinese Shopping Habits Have Changed After COVID-19
Tofugear’s new Digital Consumer in Asia 2020 Report profiles Chinese shoppers and how these consumer groups vary in their post-COVID-19 shopping habits. Read More
JD.com VS. Tmall: China’s Luxury E-Commerce Battleground
Competition between Tmall and JD.com in the luxury sector is more heated than ever as luxury players are getting on board with digital channels in China. Read More
How Perfect Diary’s Puppy Marketing Broke The China Internet
We analyze digital luxury initiatives from Prada, Perfect Diary, and Helena Rubinstein. Read More
Which Luxury Campaigns Stood Out in China This Week?
MAC, Fendi, and Neiwai took to Chinese social media to boost brand recognition and sales. Read More
How Fashion Maven Declan Chan Connects Brands to China
Declan Chan, fashion stylist and social media influencer, has been working the channels between global brands and China’s sophisticated audiences with ease. Read More
Cult Brand Huda Beauty Launches on Tmall Global
Global beauty players have been lining up to dive into China’s lucrative beauty market and cult brand Huda Beauty is the latest to try and make a splash. Read More
