Wenzhuo Wu
Penfolds, Richemont, And Burberry Turn Out For Hainan Expo
Luxury brands in the fashion, beauty, wine, and spirits categories showed up for the second China International Consumer Expo in Hainan Province. Read More
The China Ambition Behind Lululemon’s Footwear Launch
Since the outbreak of the COVID-19 pandemic, citizens’ improved awareness on wellbeing has been underpinning all aspects of life in China. Even though sportswear and many other categories in fashion… Read More
4 Luxury Qixi Campaigns Capturing Hearts In China
This year’s Qixi Festival will be the first V-day celebration since retail shutdowns in the second quarter. How are luxury brands courting Chinese shoppers? Read More
Nike x Jacquemus Rides Hype In China
The Nike x Jacquemus collection has finally dropped in China, combining designer Simon Porte Jacquemus’ iconic Parisian style and Nike’s vintage ACG pieces. Read More
Ray-Ban Looks To China’s Eyewear Market With New Ambassador
Ray-Ban has appointed Gen Z singer Liu Yuxin as its China ambassador. Will this bet on a young celebrity help it capture local eyewear shoppers? Read More
From Tom Ford To Loewe, China’s Week In Social
The Social Edition is our weekly deep dives series which analyzes luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms — WeChat,… Read More
Is Luxury Ready to Master Livestreaming in China?
Fashion, beauty, and jewelry top the categories ranked by GMV on Taobao's livestream platform. How can luxury brands leverage this opportunity? Read More
Valentino’s Italian Couture Spectacular Wows China
Valentino presented Haute Couture Fall/Winter 2022-23 collection at the house’s headquarters in Rome. How did the return embody the maison’s strategy? Read More
Roger Vivier Bets Big on New Brand Ambassador
Roger Vivier announced homegrown actor and singer Allen Ren as brand ambassador. What's the bigger vision behind the partnership? Read More
Dior Steps Up Bid for China’s Untapped Wellness Sector
Dior is making a play on luxury spas in China, and it’s only a matter of time before others follow suit. Read More
