Wenzhuo Wu
Key Takeaways from the Webinar ‘Decoding Daigou: China’s New Social Commerce’
Jing Daily, CLA, and YouWorld co-hosted a webinar on the rise of social selling in China and its impact on cross-border e-commerce in a post-COVID-19 world. Read More
Five Luxury Brands That Are Winning 520 Day In China
To capitalize on the consumption rebound in China’s market right now, luxury brands are spending more than usual on their 520 marketing campaigns this year. Read More
Bilibili’s Stock Price Jumps As Brands Eye Its Booming MAU
Video-sharing website Bilibili showed strong financial results in the first quarter of 2020, with a remarkable growth of monthly active users. Read More
How Fashion and Beauty Brands Can Use Bilibili
Now that Bilibili has become an entertainment powerhouse in China, Jing Daily outlines everything brands will need to know before joining the platform. Read More
What Coca-Cola Can Teach Luxury Brands in China
We analyze digital brand campaigns from Coca Cola, Burberry, and Judydoll. Read More
Can Increasing Prices Help Luxury Brands?
After a Louis Vuitton price increase, More luxury brands are rumored to follow suit—regionally and globally. But will Chinese shoppers keep spending? Read More
How This Chinese Brand Leveraged Looney Tunes for Digital Success
We analyze digital brand campaigns from Cartier, Acqua di Parma, and MO&Co. Read More
Does a Lack of Options Mean AR Is Here To Stay?
AR is being touted as a remedy for brands and retailers during the COVID-19 outbreak, but what will it do for Chinese shoppers in a post-pandemic era? Read More
Why Dior’s Customizable Bag Fell Flat
Dior’s personalization service on its iconic Book Tote handbag features embroidered Chinese characters that failed to resonate with local clientele. Read More
How Valentino Marketed China’s Latest It Bag
We analyze digital brand campaigns from Valentino, Gentle Monster, and Michael Kors. Read More
