Wenzhuo Wu
Arc’teryx Capitalizes On Coffee and Skiing Fever This Winter Season
Arc'teryx collaborated with coffee roaster and retailer Peet’s Coffee to launch a coffee shop in Beidahu, Jilin Province. Read More
Traversing Chengdu, China’s New Luxury Capital
Chengdu, the provincial capital of China’s southwestern Sichuan province, is perhaps best known globally as the home of cute giant pandas. But it is now also a rising star within… Read More
Loewe Sets The Bar For Chinese Cultural Marketing
Loewe’s Spring 2023 campaign inspired by Chinese ceramics was well received by Chinese netizens. What can global brands learn from the Spanish house? Read More
Haircare Brand Amika Taps Shanghai’s Underground Voguing Community
New York-born brand Amika has launched a campaign with Voguing Shanghai, the first voguing and ballroom culture platform in the mainland and a LGBT haven. Read More
Jia Zhang Explains Why Luxury Brands Need Chinese KOLs Overseas
Chinese audiences’ changing cultural appetites have led to more overseas influencers like Jia Zhang sharing their lifestyles on local social media. Read More
Louis Vuitton Chooses Chengdu For Restaurant Debut In China
Louis Vuitton’s first restaurant in China is landing in Chengdu Sino-Ocean Taikoo Li, accompanied by a series of playful online and offline initiatives. Read More
How Has Jaeger-LeCoultre Localized Heritage Storytelling In China?
Luxury watchmaker Jaeger-LeCoultre named the 21-year-old actor as its new global ambassador, signaling its growing ambitions to win over Chinese Gen Z. Read More
Can K-Fashion Win Back The Hearts Of Chinese Consumers? We11done And Sequoia Capital China Are Betting On It
K-fashion brands like We11done are going mainstream in China, gaining local followers, and even bypassing daigou. But more challenges may lie ahead. Read More
Penfolds Doubles Down On Broader Chinese Consumers
Penfolds unveiled a pop-up space featuring multi-sensorial wine experiences at TX Huaihai — one of the hippest shopping destinations in Shanghai. Read More
Will Fragrance Label Rituals’ Bet On Wellness Pay Off In China?
Dutch fragrance label Rituals collaborated with China National Geographic magazine to launch a campaign tapping the booming wellness trend in China. Read More
