Art & Auction
Beauty & Health
Food, Wine, & Spirits
Investment & Real Estate
Watches & Jewelry
Why Is Hermès Thriving In China Despite COVID-19?
Qiu Shuting: Her Coming-Of-Age Before and After COVID-19
How Brands Can Take Advantage Of The Male Beauty Boom In China
Three Handbag Brands With Big D2C Plans In China This Year
Why Are Chinese Travelers Not Buying At The Airport?
What Would a Possible Antitrust Investigation into Alipay and WeChat Pay Reveal?
How To Win Over China’s New Investor Class
Burberry Taps Tencent For Shenzhen Social Retail Store
Architecture & Design
Marketing & Branding
Mulberry’s New Marketing Approach in China Might Not Be Enough
How to Earn Brand Loyalty From Chinese Gen Z
Loewe’s Content-Commerce Approach is the Winning Luxury Strategy for the 2020s
Bilibili Wants to Help Brands “Sparkle” With Content
Can Meituan Go From Delivering Groceries to Delivering Luxury Products?
How JD.com Leveraged New Technologies To Overcome COVID-19
China Gets Closer to Supply Chain of the Future
Will Virtual Livestreamers Replace Humans In China?
Bilibili’s Stock Price Jumps As Brands Eye Its Booming MAU
May 19, 2020
Video-sharing website Bilibili showed strong financial results in the first quarter of 2020, with a remarkable growth of monthly active users.
How Fashion and Beauty Brands Can Use Bilibili
May 17, 2020
Now that Bilibili has become an entertainment powerhouse in China, Jing Daily outlines everything brands will need to know before joining the platform.
What Coca-Cola Can Teach Luxury Brands in China
May 15, 2020
We analyze digital brand campaigns from Coca Cola, Burberry, and Judydoll.
Trending in China
Can Increasing Prices Help Luxury Brands?
May 11, 2020
After a Louis Vuitton price increase, More luxury brands are rumored to follow suit—regionally and globally. But will Chinese shoppers keep spending?
How This Chinese Brand Leveraged Looney Tunes for Digital Success
May 8, 2020
We analyze digital brand campaigns from Cartier, Acqua di Parma, and MO&Co.
Does a Lack of Options Mean AR Is Here To Stay?
May 6, 2020
AR is being touted as a remedy for brands and retailers during the COVID-19 outbreak, but what will it do for Chinese shoppers in a post-pandemic era?
Why Dior’s Customizable Bag Fell Flat
May 6, 2020
Dior’s personalization service on its iconic Book Tote handbag features embroidered Chinese characters that failed to resonate with local clientele.
How Valentino Marketed China’s Latest It Bag
May 1, 2020
We analyze digital brand campaigns from Valentino, Gentle Monster, and Michael Kors.
Tmall Announces Its Online Outlet, Luxury Soho
April 27, 2020
As brands are struggling with inventory amid the COVID-19 crisis, Tmall tapped the luxury outlet business to provide a digital solution.
Is the Victoria’s Secret Digital Comeback Strategy Enough?
April 24, 2020
We analyze digital brand campaigns from Gucci's zodiac campaign to Tiffany's T1 collection launch.
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