Wenzhuo Wu
What Luxury Brands Can Learn From Bonnie & Clyde’s Beauty Disruption in China
As the demands of Chinese beauty consumers change, local independent beauty brands with personalities that offer exclusive technology are growing in appeal. Read More
Dior and Shiseido Lead This Week’s Top Luxury Digital Campaigns
We analyze luxury brand campaigns from Shiseido, Dior, and JD.com. Read More
Pooky Lee On Fashion Curation In Post-Pandemic China
The curator Pooky Lee helps to explain China’s fashion exhibition boom and how brands can best connect to Chinese viewers through this unorthodox medium. Read More
The Winners and Losers in China Digital Marketing This Week
We analyze luxury brand campaigns from JNBY, L'Oreal, and Karl Lagerfeld. Read More
Luxury Brands in China Lean Into Virtual Idol Campaigns
We analyze digital brand campaigns from Givenchy, Burberry, and Armani. Read More
Can Bilibili Keep Winning the Online Video Arena?
The Chinese entertainment giant and video-sharing platform Bilibili recorded both a 70-percent revenue increase and a strong user retention rate for Q2. Read More
4 Post-COVID Marketing Tips That Will Save Luxury Brands In China
We outline marketing tips to help luxury players optimize their China strategies during rising consumer patriotism and challenging digital environments. Read More
Has Livestream Selling Peaked in China?
The total turnover and gross merchandise value of the top Chinese livestreamers plunged in July. What’s it mean for the future of livestream selling? Read More
Tencent Scores A Big Q2 Before Trump’s WeChat Ban Plan
Tencent Holdings, the parent company of WeChat, reported a strong second quarter of 2020, while a potential WeChat ban in the US looms. Read More
How Will Chinese Fashionistas Take to CR Fashion Book Launching in China?
The fashion magazine CR Fashion Book will launch a Chinese edition this fall, with editorials from the mothership and locally produced content. Read More
