Wenzhuo Wu
Dragon Boat Festival Offers Hope for China’s Battered Travel Sector
After months in lockdown, Chinese residents jumped on the chance to travel during the Dragon Boat Festival. Is this a good sign for luxury shopping? Read More
Miu Miu Wants to Build the Next ‘It’ Bag
Miu Miu launched its first advertising campaign centered around a handbag, leveraging the clout of 19 female celebrities. How did it fare? Read More
Luxury Shoppers Return as Shanghai Ends Citywide Lockdown
Shanghai is moving towards the end of a two-month lockdown, with businesses gradually reopening. But how soon will China’s luxury consumption bounce back? Read More
Charlotte Tilbury Announces Gong Jun As Global Ambassador
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Richemont Warns of Slow China Rebound
Richemont’s negative projection of the Chinese market dampened investor confidence, lowering its shares by 13 percent. Should luxury be concerned? Read More
The Designer Duo of STAFFONLY on Fashion’s NFT Opportunity in China
STAFFONLY shared their first NFT release this Spring via a virtual auction. Jing Daily caught up with them to talk about the implications of crypto art. Read More
The Top Six Luxury Brand Campaigns for China’s 520 Day
Jing Daily spotlights 6 luxury brands celebrating this year’s 520 Day with innovative approaches, and analyzes how they won over local shoppers. Read More
The Regionalization Strategy Behind Louis Vuitton’s Qingdao Exhibition
Louis Vuitton kicks off its first offline initiatives in China since the latest wave of COVID hit — opening Louis Vuitton& in Qingdao, China’s Sailing City. Read More
3 Homegrown Brands That Won Mother’s Day
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Glamping Swept China’s Social Media This Labor Day Holiday
Glamping is big with young Chinese travelers due to ongoing travel restrictions. Luxury players from Beast to Prada have been quick to tap the opportunity. Read More
