Wenzhuo Wu
Nike Taps Its First Esports Player, China’s League of Legends Pro Uzi
Nike has sparked online buzz among the Chinese esports community due to its partnership with pro League of Legends player Uzi. Read More
Can Ya-man Disrupt China’s At-Home Beauty Device Market?
High-end Japanese beauty device brand Ya-man is expanding the definition of beauty to resonate emotionally with Chinese shoppers. Read More
How Does Lululemon Advocate For Wellbeing In China Amid Burnout Culture?
Overview: In October, Lululemon launched its “Wellbeing for All” campaign in China in celebration of World Mental Health Day 2022. The month-long initiative aims to inspire people to take positive… Read More
The City Of Gardens: Is Suzhou Luxury’s Next Opportunity?
With a high GDP and well-developed infrastructure, Suzhou is an intersection of heritage and modernity. Does the city deserve luxury brands’ attention? Read More
Emerging Chinese Fashion Talents Steal The Show At Shanghai Fashion Week
Following strict pandemic restrictions, Shanghai Fashion Week successfully hosted 84 physical shows and 12 trade shows from September 22 to 30. Read More
Turning Aranya Pink Was A Stroke Of Genius From Valentino. Here’s Why
Valentino’s Pink PP campaign has been making waves on China’s social media since the house announced its dedicated takeover of the coastal city of Qinhuangdao’s Aranya district. Between September 22… Read More
Moncler Ushers In A New Chapter With Its 70th Anniversary Celebration
Moncler inaugurated a 70-day program of special events and brand experiences around the world to mark its 70th anniversary. Read More
Gucci Secures Chinese Fans At Milan Fashion Week
Gucci kicked off a new approach to livestreaming with its Spring 2023 runway show by tapping Tencent’s Super QQ Show app. Read More
Louis Vuitton’s Cultural Strategy Behind Its Spin-Off Show In Aranya
Louis Vuitton's menswear spin-off show in Aranya achieved record viewership for the luxury industry, proving the prowess of the house's local strategy. Read More
Helena Rubinstein Sets The Bar For Nostalgia Marketing
Helena Rubinstein’s campaign film starring Faye Wong and directed by Wong Kar-wai drove significant social buzz on Chinese social media. Read More
