Wenzhuo Wu
Luxury Brands Shun Valentine’s Day, Set To Double Down On Romantic Chinese Festivals
After a subdued Valentine’s Day, brands are likely to increase their marketing investment in upcoming romantic Chinese holidays like 520 and Qixi. Read More
Estée Lauder And Shushu/Tong Pair Up For Valentine’s Day
Following a collaboration for the Qixi Festival in 2021, Estée Lauder and Shushu/Tong have joined forces again for Valentine's Day 2023. Read More
Are Brands Ready To Reconnect With Chinese Travelers In 2023?
As China reopens its borders, travel retail is set to resurge. But how can brands leverage the new dynamic and cater to rapidly changing preferences? Read More
The Maison Margiela x Gentle Monster Collab Is Making Waves In China
News of a collaboration between Gentle Monster and Maison Margiela has driven social buzz even before its official launch date on February 28. Read More
Dior Sculpts Pop-Up Out Of Ice At North China’s Ski Resort
Dior's ice sculpture has become a popular photo backdrop on Chinese social platforms, appealing to ski enthusiasts and resort visitors. Read More
Decoding 2023’s Balletcore Aesthetic Trending On Chinese Social Media
Ballerina-inspired lifestyle aesthetics are taking over global social media. How is this phenomenon influencing China’s fashion lovers? Read More
How Does Valentino’s Lunar New Year Campaign Stand Out In China?
Valentino utilizes local cultures, creative collabs and its iconic Rosso color in its Chinese New Year 2023 campaign. What can other luxury players learn from this approach? Read More
Soundcheck: Lancôme Tests Podcast Marketing Opportunity In China
Podcasting is one of the most overlooked content formats in China. Why did the premium beauty brand bet on it to promote its eye cream? Read More
Chinese New Year 2023: Which Leading Luxury Brand Campaigns Are Winning The Year Of The Rabbit
The luxury sector in China may be on track for recovery in 2023. We take a look at how brands are celebrating the promising start of a new year. Read More
Nespresso Collaborates With Angel Chen For The Year of The Rabbit
For the Lunar New Year, Nespresso launches its “Patchwork Rabbit” collaboration with Angel Chen, a rising star in China's new generation of designers. Read More
