Wenzhuo Wu
What Luxury Brands Can Learn From Homegrown Beauty Brand Chando?
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns from the likes of NEIWAI, MAOGEPING, and CHANDO. Read More
Five Niche Chinese Jewelry Brands Favored by Gen Z
Aside from shifting tastes, we are also seeing a heightened rivalry in the mid-end jewelry market. But what’s behind this change? Read More
The New Prada Team Envisions Sustainability in China
Jing Daily looks into how Prada made relevant content for local viewership with its Spring/Summer 2021 show as well as its long-term China vision. Read More
How Luxury Watchmakers Make Themselves Relevant To Chinese Shoppers
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns from the likes of Michael Kors, Croquis, and Tmall. Read More
What Luxury Brands Can Learn From Bonnie & Clyde’s Beauty Disruption in China
As the demands of Chinese beauty consumers change, local independent beauty brands with personalities that offer exclusive technology are growing in appeal. Read More
Dior and Shiseido Lead This Week’s Top Luxury Digital Campaigns
We analyze luxury brand campaigns from Shiseido, Dior, and JD.com. Read More
Pooky Lee On Fashion Curation In Post-Pandemic China
The curator Pooky Lee helps to explain China’s fashion exhibition boom and how brands can best connect to Chinese viewers through this unorthodox medium. Read More
The Winners and Losers in China Digital Marketing This Week
We analyze luxury brand campaigns from JNBY, L'Oreal, and Karl Lagerfeld. Read More
Luxury Brands in China Lean Into Virtual Idol Campaigns
We analyze digital brand campaigns from Givenchy, Burberry, and Armani. Read More
Can Bilibili Keep Winning the Online Video Arena?
The Chinese entertainment giant and video-sharing platform Bilibili recorded both a 70-percent revenue increase and a strong user retention rate for Q2. Read More
