Wenzhuo Wu
The Designer Duo of STAFFONLY on Fashion’s NFT Opportunity in China
STAFFONLY shared their first NFT release this Spring via a virtual auction. Jing Daily caught up with them to talk about the implications of crypto art. Read More
The Top Six Luxury Brand Campaigns for China’s 520 Day
Jing Daily spotlights 6 luxury brands celebrating this year’s 520 Day with innovative approaches, and analyzes how they won over local shoppers. Read More
The Regionalization Strategy Behind Louis Vuitton’s Qingdao Exhibition
Louis Vuitton kicks off its first offline initiatives in China since the latest wave of COVID hit — opening Louis Vuitton& in Qingdao, China’s Sailing City. Read More
3 Homegrown Brands That Won Mother’s Day
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Glamping Swept China’s Social Media This Labor Day Holiday
Glamping is big with young Chinese travelers due to ongoing travel restrictions. Luxury players from Beast to Prada have been quick to tap the opportunity. Read More
Prada Launches Online Culture Club Amid COVID-19 Lockdowns
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Douyin Enters Digital Fashion With New Platform Pheagee
With the launch of new platform Pheagee, Douyin has made digital fashion its new battleground. Can it secure this untapped market? Read More
Bulgari Takes the Lead With 520 Valentine’s Day Celebration
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
3 Key Takeaways From Xiaohongshu’s Beauty Trend Report
With the 2022 Xiaohongshu Beauty Trends Report out this month, Jing Daily highlights three key takeaways to help brands navigate the platform. Read More
What’s Behind China’s E-boy Trend
Overview The “e-girl” and “e-boy” trend became mainstream knowledge in the West when TikTok gained popularity with Gen Z in 2018. Standing for “electronic,” the “e-” persona is nothing new.… Read More
