Wenzhuo Wu
How Max Mara Builds Hero Products Via Omnichannel Marketing
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Max Mara to Chanel and beyond. Read More
3 Takeaways From Vogue Business In China’s 2020 Fashion Capital Report
Here, 3 key takeaways from the 2020 New Fashion Capital Index Report by Vogue Business In China for brands navigating China’s non-first-tier cities. Read More
Prada Leveraged China First Strategy To Drop Its Next “IT” Bag
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Prada, Cartier, and Ralph Lauren. Read More
Bilibili’s New Markets Grow Users — But Also Losses
Bilibili reported solid user growth and stickiness in Q3 because of an increase in content production that allowed it to reach more online communities. Read More
How Fendi Leveraged Omnichannel Content Marketing To Celebrate Double 11
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Lacoste, Fendi, and Feiyue. Read More
How Local Beauty Retailers Are Transforming Luxury Brand Entry into China
New and niche beauty brands looking to strengthen their hold in the Chinese luxury market must learn to trust in omnichannel partnerships. Read More
How Kering Delivered Its Heritage With Gen-Z Audiences
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Caudalie, VERO MODA, and Kering. Read More
How Moncler Won The Luxury Gen-Z Market In China
Moncler launched its China-exclusive Moncler Young Icons collection along with the unveiling of an immersive project at the Shanghai Ruiou Shopping Mall. Read More
How AI Tech Startups Are Giving Luxury Retailers An Edge
Jing Daily dives into the latest AI technologies that three startups are using to find better solutions in the luxury retail sector. Read More
Will Perfect Diary’s Celebrity Endorsement Approach Pay Off?
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Fresh, NEIWAI, and Perfect Diary. Read More
