Wenzhuo Wu

MAC, Fendi, and Neiwai took to Chinese social media to boost brand recognition and sales. Read More

Declan Chan, fashion stylist and social media influencer, has been working the channels between global brands and China’s sophisticated audiences with ease. Read More

Global beauty players have been lining up to dive into China’s lucrative beauty market and cult brand Huda Beauty is the latest to try and make a splash. Read More

Prada Group’s digital strategy in China has moved forward, first with Prada, and now with Miu Miu launching on its Tmall flagship store this week. Read More

A former fashion editor who found a new position as an influencer, Mia Kong, shares her inspiration in response to the COVID-19 crisis. Read More

By leveraging private traffic effectively, global luxury brands have lessons to learn from homegrown players in order to improve user engagement. Read More

To mark this year's International Women's Day, local brands leveraged the growing empowerment and self-consciousness among Chinese female consumers. Read More

As we await predictions on how Covid-19 unfolds, how can Western luxury brands best use this time to reconfigure their future China strategies? Read More

Hermès' 2019 full-year earnings report reveals exceptional results and revenue growth, with the Greater China region leading the way once again. Read More

For luxury brands this year, Valentine’s Day marketing campaigns mainly used a soft power approach due to the ongoing Covid-19 crisis. Read More