Wenzhuo Wu
Rimowa Bets On China’s Travel Rebound With Pop-up Exhibition In Nanjing
Luxury luggage manufacturer Rimowa is looking to win clients beyond first-tier cities in China as inbound and outbound travel resumes. Read More
Can Cartier Boost Cultural Credibility In China With This Branding Campaign?
The latest chapter of the L'Odyssée de Cartier film series focuses on exploring the jeweler's century-long cultural connections with China. Read More
L’Oréal Paris’ Art Exhibition In China Points To Elevated Brand Image
L’Oréal Paris unveiled a branded art exhibition at Tank Shanghai, the pioneering arts center and cultural hub, from March 5 to 12. Read More
CLOT Gives McDonald’s A Streetwear Makeover In China
The Asia-exclusive collaboration is generating a huge buzz across major social media channels. What can brands learn from the partnership? Read More
Long Queues Form At Aesop’s Pop-up Library For International Women’s Day
Aesop transformed its Shanghai boutique into a library and offered free feminist books to visitors in celebration of International Women's Day. Read More
Balenciaga Turns Back To Craft At Paris Fashion Week
Creative director Demna explored the art of making clothes and minimized the entertaining elements of fashion for the Balenciaga Winter 23 show. Read More
Neiwai‘s International Women’s Day Campaign Makes Waves On Social Media
Neiwai's “My Body To Me” campaign for International Women's Day drove significant traffic on social media. Why does it resonate with Chinese women? Read More
Dior Takes Fashion Week Marketing To New Highs
To understand the success factors behind Dior's runway show, Jing Daily looks at the localization, metaverse, and livestreaming efforts underpinning the brand's business performance. Read More
Will Nike’s Bet On Chinese Women’s Sports Communities Pay Off?
Nike has launched a new series of leggings for women in China, riding the pilates and yoga wave. Can it regain market share in the athleisure sector? Read More
The Jimmy Choo x Pretty Guardian Sailor Moon Collab Wows Chinese Luxury Shoppers
Given the popularity of Pretty Guardian Sailor Moon among Chinese millennials and Gen Z, Jimmy Choo’s collaboration with the manga has driven social buzz before its debut. Read More
