Wang Lin
Lighter Fragrances Prevail With China’s “Innocent Princesses”
While bold and sexy fragrances are less interesting to Chinese consumers, there is a real appetite for more playful engagement from perfume brands. Read More
Sparkling Wine is Popping the Chinese Preference for Red
Sparkling wine imports grew 33 percent in 2017 after some surprising developments on Chinese social media. Read More
Why Wealthy Chinese Women Are Flocking to LA to Give Birth
The founder of a WeChat consultancy for birth tourism discusses the motivations and experiences of Chinese mothers-to-be who choose to have their baby abroad. Read More
Can Victoria’s Secret Win Over Chinese Consumers?
After two years in China, Victoria's Secret is accelerating its expansion in a rush to reach the increasing number of Chinese women willing to spend big on designer bras. Read More
Can Japan’s Kumamon Win Over China’s Trendy Millennials Offline?
A new Kumamon-themed cafe in Shanghai's Xintiandi is yet another example of a cartoon character brand looking to make it big among China's emerging middle class. Read More
Why the Danish Art of Hygge will Appeal to Chinese Consumers
Trendy and high-end shops in China are using lifestyle buzzword “hygge” in their marketing campaigns to bring consumers closer to coziness. Read More
What Chinese Consumers Want in a Dream Destination Wedding
More Chinese millennials are hoping to tie the knot abroad, and boutique wedding planner Jon Santangelo of Chariot says when it comes to a destination wedding, status is everything. Read More
