Tiffany Lung
Decoding China’s Trending ‘Noble Lady’ Skincare Category
Prestige skincare was once reserved for a more mature audience, but now younger consumers are investing thousands of dollars in face creams and more. Read More
3 Reasons Why Western Brands Are Vanishing From The Chinese Market
Cutting-edge competitors and rapid shifts in consumer behavior have diluted interest in global names. The result? Brands are pulling out of China in droves. Read More
Meet China’s Avatar Shapers
Gen Z wants individualization and personality. And so a new profession has emerged — with users designing faces for other’s virtual avatars. Read More
Are Luxury Brands Pushing Out China’s Middle Class?
Frequent price hikes are turning away loyal customers. How far will brands go to achieve exclusivity before thinning out their clientele? Read More
Luxury Lives on During China’s Latest Lockdowns
As lockdowns shutter regions in China, luxury brands are exploring new ways of reaching high-value customers during this difficult time. Read More
Shopify Pairs with JD.com to Win Cross-Border Sales
Shopify is joining with Chinese retail giant JD.com to create more cross-border sales between the West and East. But will it actually work? Read More
Will Instagram’s New Translation Tool Win Over Chinese Consumers?
Key Takeaways: With their focus squarely on China’s usual social media suspects of WeChat, Weibo, Douyin, Xiaohongshu, and others, global brands often dismiss Instagram as irrelevant to their Chinese marketing… Read More
How One Indie Luxury Brand Conquered The China Market
As China started becoming familiar with DTC brands, the American luxury label Senreve entered its market, bringing with it a perfect plan for success. Read More
How the iPhone Lost its Luxury Social Status in China
Apple recently debuted its new iPhone 12 in China, but netizens criticized it over its high price and negatively compared it to domestic brands. Read More
