Tanya Van Gastel
TikTok And Douyin Owner ByteDance Charts Path Through Tech Slowdown
Jing Daily decodes the Chinese tech giant’s moves as the metaverse race heats up and China clarifies its position on artificial intelligence. Read More
Amid A Sea Of New Competitors, How Is Alibaba Preparing For 2023 And Beyond?
Alibaba’s Taobao and Tmall account for 53 percent of the e-commerce market, but fierce domestic and international competitors are gaining ground. Read More
Alibaba, Douyin Mall, Pinduoduo: Which Will Win Chinese E-commerce In 2023 And Beyond?
China is the world’s largest e-commerce market, set to reach $3.3 trillion by 2025. Here's how the country's major platforms are vying for domination. Read More
Fines Aren’t Alibaba’s Problem — Competition Is
For the benefit of consumers, the ultimate objective of the big Alibaba fine was to compel it to give up on its longstanding “forced exclusivity” policies. Read More
Future Tech China: Douyin’s Winning 2021 Playbook
The gloves are coming off for Douyin this year. Here are five things they’ll do to guarantee their ascendancy at home in China over the course of 2021. Read More
Future Tech China: Branded Games and Social Are Why Alibaba Fails Where Tencent Thrives
The games known as MOBAs (Multiplayer Online Battle Arenas) excel at content-commerce, and they also happen to be one of the two things Tencent is best at. Read More
Future Tech China: How Can Brands Best Leverage AR in China?
For brands trying to find the sweet spot between AR/VR in retail strategy, they should be mindful of Newton's first law — The Path of Least Resistance. Read More
How Chinese Tech Builds Trust, Part VI: The Content Trends That Are Growing Bilibili’s Audience
Bilibili is young China in a nutshell, exploring what "new retail" means for brands, Mid-Autumn Festival trends, and a strong consumer recovery. Read More
How Chinese Tech Builds Trust, Part IV: The Art of Brand Collaborations
Brand marketers must continuously seek out new ways of resonating with consumers, ideally through media and distribution, rather than content. Read More
How Chinese Tech Builds Trust, Part III: Why Targeted Advertising Is Broken
In China, hyper-targeted advertising has been substituted with greater complexity, and there is never a straightforward answer to the question. Read More
