Tanguy Laurent
Why Chinese Men Want to Be Beautiful
The market for male skincare got overlooked for many years. But in 2021, young male beauty brands began booming in China. What changed? Read More
Why Storytelling Is The Key To Luxury’s Hi-Tech Future
The concept of New Retail has crisscrossed the globe. But now, it’s morphing into an even more powerful retail ecosystem run by functional storytelling. Read More
What New Activewear Trends Reveal About Health and Wealth In China
Activewear is a crowded industry, with many global and local luxury brands jumping in. Can brands create a narrative to attract new Chinese consumers? Read More
Worry-Free Strategies Luxury Brands Can Learn From China
Western luxury brands can learn from the rise of the worry-free narrative in China, helping them better navigate the crisis and connect with consumers. Read More
Unlocking the Potential of China’s Elite International Shopper
There are many different types of Chinese travelers these days, but the elite international traveler from China is now crucial to every travel market. Read More
Can Happiness Science Help Save the Mall Experience?
One Chinese mega-mall turned to the hard science behind consumer 'happiness' to help boost their global business — and it seems to be working. Read More
How Art Saves the Malls — Lessons from China
China in the 2010s was the perfect playground for luxury brands to experiment with touring exhibitions which mixed art and high-end fashion. Read More
The New Retail: Today’s China is Tomorrow’s America
New Retail models emerging in China can cross borders and influence retailers around the U.S. Online-to-offiline retail will help luxury brands grow. Read More
